156. Marketing Your Practice on a Shoestring

 

In this solo episode, we will be discussing how to get patients in your practice for free. I will be sharing 10 key tactics and practical tips that you can apply in your practice today to ensure that your books are always full.

 

In this episode we discuss:  

 

  • 02:11: Why marketing on a shoestring?
  • 02:44: 1) Posting great content onto a blog.
  • 04:23: 2) Commenting on other people’s content and building relationships with them.
  • 05:18: 3) Retaining existing customers.
  • 06:34: 4) Having a really good complaint handling process.
  • 08:31: 5) Public relations.
  • 09:20: 6) Generating referrals through word of mouth marketing
  • 13:17: 7) Generating reviews.
  • 14:35: 8) Multiplying the booking.
  • 16:40: 9) Building corporate partnerships.
  • 18:29: 10) Networking.
  • 18:18: Roundup and key points to remember.

 

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