180. Digital Marketing for Dentists

In Episode 180 of The Savvy Dentist Podcast, Nicholas Dogulin of Dental Rank joins us as we cover the ins and outs of digital marketing.

Dental Rank is an agency that has expert understanding on the dental profession and is focused solely on serving only dentists. In this conversation we will cover the basics of internet marketing which is traffic and conversions, as well as email marketing, tracking, good copy and so much more.

In this episode we discuss:

  • 02:47: The story of how Nicholas found his way into the world of digital marketing.
  • 05:08: Going from web development to marketing – what Nicholas had to learn around the marketing to complement the technical piece.
  • 10:43: Things to consider when formulating tactics and plans to develop the dental practice website and have it convert.
  • 19:30: Developing and implementing digital marketing for your business.
  • 23:13: Importance of good copy that converts on the website.
  • 28:48: 2 key things for exit pops.
  • 30:52: Implementing tracking tactics for clients.
  • 34:12: Service benefits of Dental Rank.
  • 36:00: Expectations you need to have for digital marketing.
  • 45:04: The role of email marketing in the marketing realm.
  • 50:11: Pearls of wisdom from Nicholas.

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