149. Do Well in Your Business by Doing Good in the World with Carolyn Butler-Madden

In this episode, I’m joined by Carolyn Butler-Madden to share her insights on the benefits of cause-led marketing to the practice, the staff and to the world at large. Our dental practices have an impact on the world. And we can expand that impact by embracing cause-led marketing as part of our strategy.

CEO and founder of Sunday Lunch, Carolyn offers brand consultancy services to businesses that want to build purpose-led brands; brands that stand for something beyond profit. Sunday Lunch specifically takes a cause marketing approach to building purpose – aligning a client’s brand with a cause in a way that unlocks both brand and social value. It’s an approach that can be neatly summed up as “doing well by doing good”.

In this episode, we discuss:

  • 02:29: Why Carolyn moved from corporate agency style marketing to more social-cause driven.
  • 06:33: How Millennials are driving the change in culture and cause marketing
  • 13:35: How leveraging relationships and partnerships can increase sales and make a difference
  • 16:10: What personal benefits cause marketing has for business owners
  • 17:14: The impact cause marketing has on teams inside a business
  • 23:18: How to integrate cause marketing into your practice
  • And more

Find out more about Carolyn Butler-Madden

On Sunday Lunch

Or watch her video on finding your Social Purpose Sweet Spot

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