The Insider’s Guide to Online Marketing for Dentists

"online marketing for dentists is doable with this guide"

Juggling the day-to-day of patient care with the competing demands of running a practice that kicks goals, online marketing almost feels like a bridge too far. But it doesn’t need to be. Taking small, simple steps towards learning and applying principles in the online marketing space will build confidence. It will also yield measurable, satisfying results in your practice growth. …

How to make big brand marketing moves using neuroscience

Anyone who’s worked with me for a while will know I love marketing. I live and breathe it. It’s one of my favourite parts of our coaching program. I’m always reading marketing books (Amazon loves me). I study the work of business leaders and constantly scan different industries, always on the look out for new and different ways of doing …

How To Make Your Customer Service So Good Your Patients Never Leave

OK, I admit it. I have a bug-bear about customer service. It irks me when businesses make it hard for people to deal with them. Unnecessarily hard. And it’s not actually my problem. It’s the businesses’ problem because they’re not just making it hard for me, they’re making it hard for all of their customers. What I want to know …

How To Convert Price Shoppers Into Loyal Patients

convert price shoppers

The phone rings. It’s answered, and a short conversation occurs. Your receptionist tells you it’s someone calling to find out how much you charge for an implant. Or maybe it’s someone calling to find out if you’re a preferred provider. What happens in your practice? Because what happens next can make or break your business. Why? Because the phone is …

7 Simple Ways to Kickstart Patient Flow, Starting Now!

patient flow

Poor patient flow leads to unfilled appointments. They’re time – and money – wasted. Of course, you have plenty of things to occupy your time, but that’s not the point. Running a business is always going to keep you fully occupied. But what you want is billable hours. And unfilled appointments are frustrating because you’re not able to charge for …

How to Turn Complaining Customers into Devoted Followers

complaining customers

It’s actually quite simple. Turning an upset, complaining customer – or protesting patient – into a devoted follower is not all that difficult. The problem is that we let our emotions get in the way. Some of us get defensive and build an impenetrable wall of resentment or denial. We know our patient is wrong, and we set out to …