Is Google AdWords A Viable Marketing Tool For Dentists?

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Working with Google AdWords can feel a bit like walking in quick sand. Just when you think you’ve got it nailed, something changes. Confusing and frustrating at the same time, it’s any wonder we’re asking ourselves: “How does a busy dentist make Google AdWords part of their dental business marketing strategy…and make it work?” Great question. It’s one we’ll go …

The Insider’s Guide to Online Marketing for Dentists

"online marketing for dentists is doable with this guide"

Juggling the day-to-day of patient care with the competing demands of running a practice that kicks goals, online marketing almost feels like a bridge too far. But it doesn’t need to be. Taking small, simple steps towards learning and applying principles in the online marketing space will build confidence. It will also yield measurable, satisfying results in your practice growth. …

How to make big brand marketing moves using neuroscience

Anyone who’s worked with me for a while will know I love marketing. I live and breathe it. It’s one of my favourite parts of our coaching program. I’m always reading marketing books (Amazon loves me). I study the work of business leaders and constantly scan different industries, always on the look out for new and different ways of doing …

7 Deadly Sins of Marketing And What to Learn From Them

deadly sins of marketing

What do you want from your marketing? Let me guess. You want to generate leads that you can turn into dental patients who will shout your praises from the rooftops. They’ll then become an army of people marketing your business for free. Unfortunately, I see many dentists investing a great deal of time and money in marketing that doesn’t pay …

How to fill Your Appointment Book Without Spending a Cent on Advertising

It’s the stuff of nightmares, isn’t it? An empty appointment book, I mean. Or one with gaps. You can lie awake at night worrying about it. Wondering how you’re going to pay the bills next month. Wondering how other practice owners seem to have a steady flow of patients. Wondering if it’s all worth it. You also wonder what to …

How To Create A Practice Your Patients Will Love

create a practice your patients will love

Do you like coffee? I love coffee. I love everything about it. The smell, the flavour, spending time with friends, the ritual of drinking it – everything. Wherever I live, I like to find a great café. When I lived in Brisbane, my cafe of choice was Espresso Republic in the City. Now that I live in Canberra, I like …

How To Make Your Customer Service So Good Your Patients Never Leave

OK, I admit it. I have a bug-bear about customer service. It irks me when businesses make it hard for people to deal with them. Unnecessarily hard. And it’s not actually my problem. It’s the businesses’ problem because they’re not just making it hard for me, they’re making it hard for all of their customers. What I want to know …

How to use Facebook to Market to Mums (the World’s Most Powerful Consumer)

market to mums

Mums hold the money. In fact, they’re responsible for more than 80% of consumer spending. Katrina McCarter, author of Marketing to Mums, shared this information with us recently. Katrina is a trailblazer and expert strategist in the field of selling to mums, Australia’s most powerful consumer. Katrina told us that mums are responsible for $132 billion in spending in Australia …

How to Fast Track Your Business Without Killing Yourself

How to Fast Track Your Business

Let’s face it. Building a business is hard. It’s lots of hard work. Lots of time. And lots of effort. Some days it feels like all your life revolves around your business. Like all you do is keep trying. Without necessarily seeing the results you crave. But what if there was an easier way? What if you could build your …

6 Steps to Getting Your Business Featured In the Media

6 Steps to Getting Your Business Featured In the Media

What if you could get free media coverage? Imagine your business being featured on a major television show, or in a feature article in a prominent publication. The exposure would be fantastic. You’d look like a rock star. Everyone would know who you are, and your business would sky-rocket. It would be like winning the lottery. Many small business owners …