7 Deadly Sins of Marketing And What to Learn From Them

deadly sins of marketing

What do you want from your marketing? Let me guess. You want to generate leads that you can turn into dental patients who will shout your praises from the rooftops. They’ll then become an army of people marketing your business for free. Unfortunately, I see many dentists investing a great deal of time and money in marketing that doesn’t pay …

How to fill Your Appointment Book Without Spending a Cent on Advertising

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It’s the stuff of nightmares, isn’t it? An empty appointment book, I mean. Or one with gaps. You can lie awake at night worrying about it. Wondering how you’re going to pay the bills next month. Wondering how other practice owners seem to have a steady flow of patients. Wondering if it’s all worth it. You also wonder what to …

How To Create A Practice Your Patients Will Love

create a practice your patients will love

Do you like coffee? I love coffee. I love everything about it. The smell, the flavour, spending time with friends, the ritual of drinking it – everything. Wherever I live, I like to find a great café. When I lived in Brisbane, my cafe of choice was Espresso Republic in the City. Now that I live in Canberra, I like …

How To Make Your Customer Service So Good Your Patients Never Leave

How To Make Your Customer Service So Good Your Patients Never Leave

OK, I admit it. I have a bug-bear about customer service. It irks me when businesses make it hard for people to deal with them. Unnecessarily hard. And it’s not actually my problem. It’s the businesses’ problem because they’re not just making it hard for me, they’re making it hard for all of their customers. What I want to know …

How to use Facebook to Market to Mums (the World’s Most Powerful Consumer)

market to mums

Mums hold the money. In fact, they’re responsible for more than 80% of consumer spending. Katrina McCarter, author of Marketing to Mums, shared this information with us recently. Katrina is a trailblazer and expert strategist in the field of selling to mums, Australia’s most powerful consumer. Katrina told us that mums are responsible for $132 billion in spending in Australia …

How to Fast Track Your Business Without Killing Yourself

How to Fast Track Your Business

Let’s face it. Building a business is hard. It’s lots of hard work. Lots of time. And lots of effort. Some days it feels like all your life revolves around your business. Like all you do is keep trying. Without necessarily seeing the results you crave. But what if there was an easier way? What if you could build your …

6 Steps to Getting Your Business Featured In the Media

6 Steps to Getting Your Business Featured In the Media

What if you could get free media coverage? Imagine your business being featured on a major television show, or in a feature article in a prominent publication. The exposure would be fantastic. You’d look like a rock star. Everyone would know who you are, and your business would sky-rocket. It would be like winning the lottery. Many small business owners …

Warning: Are You Leaving Money On The Table?

Warning Are You Leaving Money On The Table

Horrifying, isn’t it? The number of patients that are inactive in your database. If you’re like most dentists I work with you have a database of patients. Hundreds of names and addresses of people who visited your practice. Many of these patients walked out the door with every intention of returning but never did. If you don’t have an effective …

How To Sky-Rocket Patient Loyalty: A Step By Step Guide

patient loyalty

Imagine this. Your dental practice is thriving. In fact, your patients are your greatest fans. They’re loyal and devoted and wouldn’t dream of going anywhere else. Sound too good to be true? Not at all. In fact, it’s not only possible but relatively simple too. You just need to know a few simple techniques to build customer value. You see, …

The Minimalist Guide To Gaining Ideal Patients, Fast

gaining ideal patients

Gaining ideal patients is what we all want, right? I mean, more patients is great. We all need new people coming through the door on a regular basis. But ideal patients are the best. When I say ‘ideal’ I’m talking about people who arrive on time, accept treatment, pay their bills and refer family and friends. Ideal patients also share …