7 Financial Resolutions To Kickstart 2018

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Dentists are generally a hardworking bunch. On any given day, we’re found buried deep in clinical practice. We’re all over restorations, new patient numbers, and Mrs Smith’s new dentures. Our personal finances, however? Mmm. I’ve found dentists can sometimes be their own worst enemy. While we generate great cashflow, we don’t use the cash well. We make less than ideal …

1 Important Investment Every Dentist Should Make

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As the new year rolls around, it’s typical to review our investment priorities. This may find you checking the rear view mirror for areas to improve. You might also find cause to high five yourself. Regardless of the view, mapping a way forward – and the investment you’ll make – in the ensuing year is a priority for most of …

5 Surprisingly Simple Tips That Make Social Media Easy

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Social media has changed the game in dental business. It’s no longer enough for dentists to rely on patient loyalty and quality care as their sole marketing strategy. It just won’t cut it when it comes to generating new patients…and keeping them. Part of any dentist’s approach to marketing must now include a sharp social media plan. “That’s great”, I …

10 Savvy Dentist Lessons That Lead to Dental Business Mastery

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Dental business is not always easy. In fact, some days it’s tough. On those days the human comes out in us all. We look for silver bullets and magic wands. Sadly, these don’t exist. Except in Clint Eastwood westerns and Harry Potter books. Dental business mastery is more a case of fundamentals over flair. And that’s a good thing. It …

How Resilience Turns Setbacks into Success

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There’s a lot of talk about resilience these days. We hear about it in personal and professional spheres. Kids are taught it in schools. And it’s a popular topic in business circles. Why is that? Don’t we intrinsically know how to be resilient? It seems not. While we each have the potential in us to develop resilience, it remains potential …

Is Google AdWords A Viable Marketing Tool For Dentists?

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Working with Google AdWords can feel a bit like walking in quick sand. Just when you think you’ve got it nailed, something changes. Confusing and frustrating at the same time, it’s any wonder we’re asking ourselves: “How does a busy dentist make Google AdWords part of their dental business marketing strategy…and make it work?” Great question. It’s one we’ll go …

5 Smart Moves Your Dental Practice Should Make

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Every dental business owner serious about growth will be hungry for new ideas to grow and scale their practice. I’m no exception. One rich source of new ideas is the lessons learned and shared by ‘compatriot’ entrepreneurs – those who’ve done it tough in the trenches of business and life. It is especially fascinating when those lessons are learned in …

Timeless Success Principles for a Great Dental Business

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As a perennial student of business, for many years I’ve studied success principles I think will help me do business better. I’ve read thousands of books, spoken with hundreds of business owners, and had a few experiences myself. Through all this, one thing seems clear. We can learn and apply timeless success principles to create a great business. As the busy …

3 Hot Tips To Send Your Dental Practice Into Business Overdrive

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Growing a dental practice can test a dentist’s patience. We have a vision. We know what needs to happen next. Why can’t we be there already? But here’s what I’ve found: steady, consistent action applying strategies that work is what yields the best results. Deceptively simple, some strategies can be overlooked. However, on deeper consideration and implemented well, they have …

How to Know You’re in a Dental Business, Not Just a Dental Practice

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You’re running a dental practice, but did you know you’re really the owner of a dental business? It’s a question being posed to more and more dentists. And most of my readers will know why. It’s no secret things have changed in the world of dentistry over the past five years. A topic covered extensively in my book, Retention, and …