66. Harness the Power of Change in Business with ex-Firefighter Dean Hawkins

Raised in difficult circumstances, Dean Hawkins was a single-minded kid who learnt how to survive in a tough environment and how to be resilient. He became a decorated Fire Officer with over 30 years in emergency response and management, from the Fire Department to running a successful risk and emergency advisory and training business.

In this episode, we chat about:

The power of knowing yourself
Why you should wear your trade (not just speak it)
Why practice is key to leadership confidence
Dean’s 4 pathways to self-improvement (and how you can use them in your business)
Your business WHY and its role in marketing
Why you should be embracing helpful marketing in your business today
How to prepare for a major crisis like a firefighter