101. Harnessing The Power of Video Marketing with Geoff Anderson

Click here to get your FREE Video Marketing Blueprint

Geoff Anderson loves helping his clients tell their stories through video. Since 1993 he has owned and operated Sonic Sight, a video production facility in Sydney Australia.

He has worked on productions throughout Australia, New Zealand, Singapore and the US. Geoff is a video producer, a cameraman, an editor, a director and a scriptwriter.

Geoff is the author of “Shoot Me Now – making videos to boost business”, a prolific blogger on video, a regular writer on LinkedIn, Smallville and Leaders in Heels. He presents on the topic of using video to boost business.

In this episode, we discuss:

  • 3:00 Why you need to build a business that supports your lifestyle
  • 11:10 What successful business videos do
  • 14:00 Some suggested video strategies for dental practices
  • 16:01 The role of video in establishing trust with patients
  • 17:30 3 types of video - which are you using?
  • 19:50 Where people go wrong with creating videos and how to avoid them
  • 24:00 How to identify your audience to nail your video message
  • 26:10 Tips for being better on camera
  • 33:30 Where to host your videos
  • 35:00 How to leverage your videos
  • 39:15 And key lessons from YouTube celebrities about video marketing

Click here to get your FREE Video Marketing Blueprint

Find out more about Geoff Anderson and Sonic Sight at

www.sonicsight.com.au

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Helping dentists have more patients, more profits and less stress.