Ilana Wechsler is the founder and director of Green Arrow Digital.
Ilana is a former Data Analyst, turned PPC expert.
She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC, IT and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online.
Ilana lives in Sydney with her husband and 3 children.
In this episode we chat about:
- Whether Adwords is still a viable marketing tool
- Effective Adwords strategies
- Common mistakes and how to avoid them
- Hacks for getting your Adwords converting
- Tips for crafting effective ads
- What questions you should be asking your Adwords provider
- And more