Psychological Hacks: A Cheat Sheet for Improving Case Acceptance

Imagine this. Your current patient is in the chair. You’ve just discovered they need some major work. You know it’s in their best interests to accept the treatment. But it’s expensive. You’ve got to present the case to them in the best way possible. In a way that they understand. So they can weigh up the risks, and the costs, …

The Shocking Truth About Being A Dentalpreneur

Is that a dirty word? Not that long ago being an entrepreneur in the dental practice world was taboo and not regarded very highly. “Dentalpreneur” was considered a dirty word. Entrepreneurs were mavericks. Unconventional. Rebels, even, and often perceived as unprofessional. I once overheard two dentists talking. One of them referred to another dentist as an “entrepreneur”. They two dentists …

Tap into your why: Dentists must think differently

The two most important days of your life are the day you are born and the day find out why” – Mark Twain “Finding your why” has been a popular catchcry since 2009 when best-selling author Simon Sinek coined the message: “People don’t buy what you do, they buy WHY you do it” in his book Start With Why. Companies …

How to make your dental competition irrelevant

To be a dentist is to be in a noble profession. But the market is, in effect, shrinking because more and more dentists are entering the marketplace. Still, I believe there has never been a better time to build a remarkable dental practice – despite the market turmoil. However, if you’re going to build a remarkable business, you need to …

An open letter to Netflix: It’s over

Dear Netflix I have some bad news. We have to break up. It’s not you, it’s … actually, it is you. This wasn’t an easy decision considering we’re still in the honeymoon period, but we categorically need to break up and while I really would love to say “It’s not you, it’s me” it’s totally you. You see, ever since …