How to use Facebook to Market to Mums (the World’s Most Powerful Consumer)

market to mums

Mums hold the money. In fact, they’re responsible for more than 80% of consumer spending. Katrina McCarter, author of Marketing to Mums, shared this information with us recently. Katrina is a trailblazer and expert strategist in the field of selling to mums, Australia’s most powerful consumer. Katrina told us that mums are responsible for $132 billion in spending in Australia …

How to Fast Track Your Business Without Killing Yourself

How to Fast Track Your Business

Let’s face it. Building a business is hard. It’s lots of hard work. Lots of time. And lots of effort. Some days it feels like all your life revolves around your business. Like all you do is keep trying. Without necessarily seeing the results you crave. But what if there was an easier way? What if you could build your …

How To Get Laser Focused (Even If You’re Drowning In A Sea Of Overwhelm)

Where do you start? It’s so confusing, working out how to achieve your goals. Let’s take your dental practice for example. You want it to be successful without constantly struggling for patients. So you decide to increase your patient base. But there are so many options. If you narrow it down to doing marketing, where do you start? There’s Google …

How to Create a Collaborative Team that Provides The Support You Need

create a collaborative team

There’s too many of us. Dentists that is. There are too many dentists in Australia to run a successful business, given the patient to dentist ratio. So you need to be smart to be successful. Because there are a lot of good dentists out there. Caring, capable and qualified dentists, just like you. But are they clever? I mean clever in …

The Minimalist Guide To Business Success

business success

It’s what you want, right? Business success, that is. I know you’re in dentistry to make a difference and to help people. You’re here because you care. You want to help your patients by looking after them and providing the best dental treatment you can. That’s what got you into dentistry in the first place. But dentistry is a high-risk …

6 Steps to Getting Your Business Featured In the Media

6 Steps to Getting Your Business Featured In the Media

What if you could get free media coverage? Imagine your business being featured on a major television show, or in a feature article in a prominent publication. The exposure would be fantastic. You’d look like a rock star. Everyone would know who you are, and your business would sky-rocket. It would be like winning the lottery. Many small business owners …

The Secret To Creating A Team You Can’t Live Without

create an amazing team

Imagine this. You discuss a problem issue with one of your team members, and they offer solutions. You’re drowning in work and one of your team notice. And they offer to help. You ask a team member if they can do something for you, and they’ve already taken care of it. That’s the sort of team you want, right? The …

How To Get Rid Of Cancellations Once and For All

get rid of cancellations

Frustrating aren’t they? Patient cancellations, I mean. You have a full day booked, but then out of the blue people cancel. Or worse. They fail to turn up for appointments. So your full day becomes full of holes. And if you’re not careful, you’ll never see those patients again. That’s right, they might disappear forever. So how can you stop …

5 Payroll Mistakes That Can Cost You A Fortune

payroll mistakes

Payroll isn’t sexy, but it is necessary. (Click to Tweet). It’s also critical to get it right because if you don’t, the consequences can be huge. Really. You can receive fines of tens of thousands of dollars. And those fines are NOT tax deductible, as I discovered when I spoke to Tracy Angwin recently. Tracy is the driving force behind the …

Warning: Are You Leaving Money On The Table?

Horrifying, isn’t it? The number of patients that are inactive in your database. If you’re like most dentists I work with you have a database of patients. Hundreds of names and addresses of people who visited your practice. Many of these patients walked out the door with every intention of returning but never did. If you don’t have an effective …