The Only Three Secrets You Need to Know to Win Patients

I was recently thinking about a moment before I published my book, RETENTION! How to Plug the #1 Profit Leak in Your Dental Practice. I wrote it to help fellow dentists understand how to create an ever-expanding list of happy, satisfied patients. I gave the manuscript to a friend of mine to read. He came back and said to me, …

What New Dentists Should Do Now to Retire Later

We are undergoing a lot of turbulence. There’s a lot of upheaval in the dental profession and healthcare overall. It’s being consolidated. There’s lots of big money that has found medicine and dentistry. They can source capital and just come on like gangbusters and consolidate practices, add marketing, expand hours, and then hire young dentists that are laden with debt …

6 Copywriting Secrets Dentists Can Use to Supercharge Their Content Marketing

Content marketing has been a big topic of conversation since social media really hit the scene. As dentists, we know that we should be creating content to reach new patients and establish our expertise, but it can often be confusing. How do we know when it’s working? Content marketing often cannot be measured in terms of Key Performance Indicator’s or …

5 Keys to Making the Gear Change from Self-Employed to Business Owner

Something I hear brought up a lot in the dental world lately is the idea of creating a “true business”. I’m all for that. Let’s dive in… The Three Kinds of Dental Practices I really see three kinds of practices that come across my path. The first is a start-up practice still in its infancy. The dentist may be working …

6 Financial Mistakes Dentists Make (And How to Fix Them)

We’re rounding up on the end of the financial year here in Australia, which means that businesses across the country are turning their attention to taxes. When we think about our dental practices as a vehicle for wealth creation, it’s important to ensure that you have all your ducks in a row. If you don’t have a comprehensive financial plan …

How to Build a Scalable Lifestyle Business Worth 3 Million Dollars

As a successful businessowner, you’re likely asking “How do I get a scalable business worth $3 million?” A lifestyle business is built around the skillset of a founder; it’s a business that’s operating well. And it’s a business generating enough money for you to have all the things you and your family need; as well as providing you with the …

How to Connect with People and Read Responses of your Patients and Practice Staff

connect with dental patients

Being able to connect with people as a leader or a dental entrepreneur is paramount to the success of your dental business. When it comes to facial expressions, other than the cliché teenage eye-roll, or a predictable cranky expression from a marriage partner, reading people to assess responses or predict outcomes can be tricky business can’t it? But being able …

Lessons 8 to 13 for Dental Practice Entrepreneurs: Part 2

dr jesse green Lessons

Last week, I shared with you the first seven entrepreneurial lessons for dental practice owners… The lessons are based on my experiences during my own journey and are combined with the business insights of my podcast guest, dental entrepreneur and practice ownership consultant Dr Nauvneel Kashyap. Here are lessons 8 to 13… #8 of 13 Entrepreneurial Lessons: Apply focus in …

13 Entrepreneurial Lessons for Dental Practice Owners: Part 1

thumbs up for being an entrepreneurial

When I started out, entrepreneurial tendencies were frowned upon. Being a dental entrepreneur or dental-preneur as I used to refer to it in my articles, was considered dodgy, or a sign of carelessness towards patients. Instead of running from this label, I fully embraced it;  and I remember standing tall and responding to the negativity. I’d say, “Absolutely, I am …