Why Prevention Is Better Than Cure in Dental Human Resources

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There are few aspects of dental business that cause the concerns human relations do. When personalities and people are at work, the potential for small issues to escalate into bigger problems multiplies. This is especially true if the right human resource mechanisms aren’t in place. Without robust structures and systems, dental business owners can find themselves in murky water. So …

How To Know If Perfectionism Is Slowing Down Your Dental Business

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A dental business is a great personal development course. By some mysterious design, dental business takes us up a steady pathway of growth punctuated by what can feel like deliberately divined challenges. Patient numbers, marketing, personnel, cashflow, you name it. In business, it seems nothing is off limits. Rarely easy, these experiences galvanise and propel us forward. When facing the …

7 Financial Resolutions To Kickstart 2018

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Dentists are generally a hardworking bunch. On any given day, we’re found buried deep in clinical practice. We’re all over restorations, new patient numbers, and Mrs Smith’s new dentures. Our personal finances, however? Mmm. I’ve found dentists can sometimes be their own worst enemy. While we generate great cashflow, we don’t use the cash well. We make less than ideal …

1 Important Investment Every Dentist Should Make

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As the new year rolls around, it’s typical to review our investment priorities. This may find you checking the rear view mirror for areas to improve. You might also find cause to high five yourself. Regardless of the view, mapping a way forward – and the investment you’ll make – in the ensuing year is a priority for most of …

5 Surprisingly Simple Tips That Make Social Media Easy

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Social media has changed the game in dental business. It’s no longer enough for dentists to rely on patient loyalty and quality care as their sole marketing strategy. It just won’t cut it when it comes to generating new patients…and keeping them. Part of any dentist’s approach to marketing must now include a sharp social media plan. “That’s great”, I …

10 Savvy Dentist Lessons That Lead to Dental Business Mastery

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Dental business is not always easy. In fact, some days it’s tough. On those days the human comes out in us all. We look for silver bullets and magic wands. Sadly, these don’t exist. Except in Clint Eastwood westerns and Harry Potter books. Dental business mastery is more a case of fundamentals over flair. And that’s a good thing. It …

3 Interesting Questions Every Dentist Should Ask Before 2018

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It’s nearly 2018 and if you’re a dentist, I suggest it’s time to look up from the treatment chair. While Christmas carols might try to convince us it’s the most wonderful year, when you’re hard at it in dental business, feeling jolly might just be a stretch. As 2018 rises up, you might wonder: “How do I start future casting? …

Why A Business Vision Matters For Your Dental Practice

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The need for a business vision is one promoted in many business management circles. The concept of a business vision can be a little challenging to grasp, particularly if you’re grounded in practical work as dentists are. Our natural inclination is towards the tangible and real. By contrast, a vision is conceptual. We might wonder, “how do I turn ideas …

How Resilience Turns Setbacks into Success

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There’s a lot of talk about resilience these days. We hear about it in personal and professional spheres. Kids are taught it in schools. And it’s a popular topic in business circles. Why is that? Don’t we intrinsically know how to be resilient? It seems not. While we each have the potential in us to develop resilience, it remains potential …

Is Google AdWords A Viable Marketing Tool For Dentists?

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Working with Google AdWords can feel a bit like walking in quick sand. Just when you think you’ve got it nailed, something changes. Confusing and frustrating at the same time, it’s any wonder we’re asking ourselves: “How does a busy dentist make Google AdWords part of their dental business marketing strategy…and make it work?” Great question. It’s one we’ll go …