In this episode, I’m speaking to Mike Michalowicz, author of many books including Profit First about how to design a business that runs itself.

By his 35th birthday, Mike had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune.

Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward.

Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics, and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

In this episode, we discuss:

  • 1:49 Understanding the hierarchy of needs for you as a practice owner
  • 3:12 Tips for how to get off the delivery treadmill and make time to delegate in your business
  • 3:53 Why you shouldn’t believe the myth of switching from working in to on the business
  • 7:07 Tips for making that leap from working in your business to on your business
  • 9:42 Why putting more effort and more time into your business won’t continue to grow your business
  • 10:43 Understanding that it’s the delegation of outcomes not tasks that achieve growth
  • 13:50 Ways you can empower your team
  • 15:23 Tips for creating a balanced team
  • 18:33 Why you need to focus on your strengths as a business owner
  • 20:05 How to focus on what you’re good at without the wheels falling off your business
  • 22:02 How to delegate slowly, but effectively for optimal scaling.
  • 24:17 How to implement Profit First principles in a structured way
  • And more!

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Often, the telephone is the first touchpoint patients or prospective patients have with the practice. Answering the practice phone might seem like a menial little task, but it can actually be a crucial opportunity to capture leads and turn enquiries into loyal patients. Check out this Bite-Size episode for some excellent tips and strategies you can implement now, to turn your practice phone into a conversion cruncher.

 

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In today’s episode of the Savvy Dentist Podcast, a remarkable businessman is joining us to talk about working as a clinical physio to becoming a CEO of a large conglomerate of practices. Jason Smith of Back in Motion shares his remarkable story of growing from 1 practice to owning and running over 100 practices today. His story and vision of wanting to impact the lives of other people and live a life of service is reflected in his personal and business growth. It’s truly an inspiring story you’ll learn so much from. 

In this episode we discuss:

  • [00:50] Jason’s backstory and his impetus to grow a large business. 
  • [03:39] His story of working as a physio and eventually becoming a businessman. 
  • [06:54] How his business looked like in the first few steps of growing from 1 to 5 practices. 
  • [14:42] The key disciplines you need to put in place in your practice from the very start. 
  • [17:47] Honing your talent enhancement process. 
  • [23:40] The process of making your team better. 
  • [29:51] Their jump from 6 to 40 practices. 
  • [35:36] How Jason evolved through the years.
  • [38:49] His thoughts on the growth of leaders and their business. 
  • [41:23] Jason shares his experience on shortcomings. 
  • [45:01] Turning point in opening 40 practices that unleashed the next part of his business expansion. 

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This truly is the formula for sustainable and reliable success in business – and really in any area of life. It’s all too easy to get distracted by shiny new tactics and starting a million new projects, but it really comes down to your ability to commit and follow through on your existing plans.

 

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In today’s episode of the Savvy Dentist Podcast, we’re going to look at an interesting and different way of digital marketing. I’ve invited Will Arana, Founder and CEO of Dental Boss, the digital marketing agency whose model is a unique and impressive one. Will has been a lead digital marketer with years of experience and has managed over a million dollars of ad spends on social media alone. Will is going to walk us through how their digital marketing services work and its benefits to clients. 

In this episode we discuss:

  • [02:38] Finding his path into digital marketing. 
  • [04:19] The things Will loves about the digital marketing space.
  • [06:07] The difference of traditional digital marketing versus what they do. 
  • [10:43] Will explains lead nurturing. 
  • [12:02] Combining traditional with modern digital marketing. 
  • [15:17] The different model they practice with their services. 
  • [17:19] The reason why agencies don’t practice performance-based services. 
  • [19:25] A walk through on their advertising process. 
  • [26:36] Their model versus the traditional model. 
  • [29:22] Conversion of clients. 
  • [32:13] Types of products that work with their type of marketing. 
  • [33:23] Benefits clients can expect to see with their services. 

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As a practice owner and team leader, we want to foster a welcoming, productive, and friendly environment – for both the patients and ourselves! But inevitably, we will face challenges along the way. This Bite-Size episode explores the most common challenges in practice culture, as well as how to navigate them for a quick and easy resolution.

 

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In today’s episode of the Savvy Dentist Podcast, I’ve invited Million Dollar Host author, Julie George. Julie runs an incredible property management business through Airbnb. The business, though different from dentistry, shares so many common lessons that are directly applicable to the dental practice. It’s a wonderful episode that touches on how to get your target market, increase your price point, market your business, employ great people on your team, and position yourself as an expert to name a few. Julie shares her knowledge so openly and freely and I’m sure you’ll get a lot of gold nuggets from our conversation. 

In this episode we discuss:

  • [03:38] An overview of Julie’s business in Airbnb. 
  • [07:27] Going through the process of identifying and targeting her market. 
  • [10:38] Creating an experience to increase your price point. 
  • [14:27] Learnings from expanding her business. 
  • [19:05] Stepping back to go forward. 
  • [20:23] Finding people to help and work in your business. 
  • [24:40] Where to look for team members who have drive. 
  • [26:51] The role of creativity in her business. 
  • [30:52] How to create and position yourself as an expert. 
  • [35:36] Business trends to expect moving forward. 

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Smart and savvy practice owners know the importance of analysing and mitigating risk. We’d love for life to always be smooth sailing, but the reality is that we need to stay vigilant and proactive in order to protect our business. Check out this Bite-Size episode for the five principles you need to know to avoid a risky business.

 

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Great customer service is such a crucial part of retaining customers in business. It is about creating a culture where people are present, engaged and interested in what they’re doing across the team. I’ve invited customer service expert Jaquie Scammel on the podcast today. Jacquie is also the author of 2 books called Service Habits and Service Mindset. And we’re going to talk about embedding a customer service culture to help scale your business.

In this episode we discuss:

  • [02:31] The story of what led her to becoming a customer service expert. 
  • [03:52] Defining great customer service. 
  • [05:53] The importance of identifying touch points. 
  • [07:37] Where companies go wrong with poor customer service. 
  • [10:55] Finding balance and ensuring consistency of outcome without over systemising. 
  • [16:11] Service habits that are integral to creating a service-based culture. 
  • [20:00] Being present and practicing mindfulness on a day-to-day basis. 
  • [24:09] Commercial outcomes of relationship-based business models. 
  • [30:36] Key things to consider in order to scale when you have a service-based, customer-centric business. 
  • [35:47] work in meditation and mindfulness 

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The commoditisation of the healthcare industry has been a hot topic in recent years, and there are a lot of differing opinions and perspectives on the matter. As a dental practice owner of over 20 years, leading dental business coach, and marketing expert, Dr. Jesse Green discusses the various ways dentists can approach the commoditisation of dentistry.

 

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