In Episode 201 of the Savvy Dentist Podcast, Liza Choa – speaker, trainer, podcaster, and digital marketing strategist joins us as she talks about Instagram hacks that you can use today for lead generation. Liza is the founder of Content Maximiser, a company that helps your business convert more with better content.

In this in-depth interview, Liza is going to share how 7 elements can increase your leads on Instagram. She also discusses the importance of a multi-channel approach in marketing. I’ve picked up quite a few ingenious ideas on this chat and I encourage you to get a pen and paper when listening to this episode because you’ll pick up tons of gems from Liza.

In this episode we discuss:

• [00:45] The story of how Liza found her way into the world of internet marketing.
• [02:50] The reason she chose to work with Instagram.
• [04:19] The buyer intention on Instagram versus other platforms.
• [08:16] Their process of taking people from the bottom to the top of the funnel.
• [09:37] Demographics in different online platforms.
• [11:42] The first hack on usernames.
• [13:39] 2nd hack on your business bio.
• [17:10] 3rd hack on links.
• [20:44] 4th hack on branding.
• [23:48] 5th hack on being intentional.
• [27:14] 6th hack on audience outreach.
• [31:52] 7th hack on Instagram Stories.
• [39:49] The multi-channel approach and email marketing.

Find out more

• Content Maximiser Website
• Content Maximiser Facebook
• Content Maximiser YouTube
• Liza Choa Twitter
• Liza Choa LinkedIn

• Savvy Dentist Website
• Savvy Dentist Academy
• Savvy Dentist: Earn More, Work Less Video Series: 20 Pro Tips Created To Help You Power Up Your Practice’s Performance
• Dr Jesse Green Dentist Only Facebook Group
• Dr Jesse Green Podcast
• Savvy Dentist App on the App Store
• Savvy Dentist App on Google Play Store
• Savvy Dentist Facebook Group

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