Building a great team is a key skill that will allow you to take your practice to the next level. But it’s never really taught in university. So how do you learn to approach hiring for your business? In this episode, we are joined by Dr. Mike Neal who is an expert at hiring and building a great support team around you. He’s an optometrist and founder of Build My Team, a company dedicated to helping health care professionals find the right team for their practice. His invention of a scientific and predictable way to hire superstar team members is going to blow your mind!     

In this episode we discuss:

  • [02:11] His impetus for getting into the business of teams and starting Build My Team.
  • [09:16] Common pitfalls practice owners make in recruiting staff.
  • [14:12] Things to think about to become better at hiring.
  • [21:55] Not looking at experience when hiring staff members.
  • [25:50] Walking us through the onboarding training for
  • [29:47] THe differences between hiring support staff and professional staff.
  • [34:38] Why “slow to hire, fast to fire” is outdated advice. 

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In this short episode, I want to share my top tips and thoughts to help you attract and hire the best team members for your practice. Great team members are hard to come by especially in the current state of the labour market. But if you have the foundations in place to attract the right team members, you’ll be able to build your dream team in no time.

In this episode we discuss:

  • [00:57] The challenge in the labour market at the moment
  • [01:40] The mindset of marketing for talent.
  • [03:42] Having and understanding your employer value proposition.
  • [04:40] Improving the ads you release to attract the right team members.
  • [05:58] The importance of a screening process.
  • [07:15] Marking rubrics for assessing applicants for an interview.
  • [08:34] Preparing interview questions to see if they are a great culture fit.
  • [10:31] Having a magnetic job offer.

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The value of having a great team is undeniably important and appreciated by both practice owners and team members alike. With that being said, having an A team to help you run your practice is a big key to its success.

In this episode, owner and founder of Dental A Team Keira Dent talks to us about the nuts and bolts of building a great team – from the essential elements that make it up, to recruiting, and great marketing to attract the A team of your dreams.    

In this episode we discuss:

  • [02:34] The COVID 19 experience for doctors and dentists in the US.
  • [07:09] Lessons practice owners took from taking a month off from work.
  • [10:07] How owner burnout affects the performance of their practices.
  • [13:24] The benefits of building a great team.
  • [17:40] How and why practice owners should start sharing goals with their team.
  • [22:58] Tips on marketing to and attracting team members who are high calibre and engaged. 

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Having conversations sound like a simple thing but it isn’t that easy. Effective communication is learned and can deliver great outcomes for businesses, teams, and their patients or clients. In this episode, Chris Fennings, author of The First Minute: How to Get Start Conversations that Get Results, joins us to talk about just that. Chris is a masterful communicator who is on a mission to help the technical type of people to become really good at their ability to communicate.

Our conversation covers how to frame conversations, the difference between frameworks and scripts and why you should choose the former, common mistakes people make in communication and how to avoid them, and so much more.    

In this episode we discuss:

  • [02:53] Chris shares his background, how he found his way into communications and his impetus for writing his book.
  • [05:21] The difference between being a communicator and conversationalist.
  • [07:52] His motivation for writing his book.
  • [12:23] The reasons why some conversations don’t get results.
  • [15:07] the power and benefits of reframing.
  • [21:48] Importance of frameworks and the structure a framework can give you to guide you through a conversation.
  • [24:55] Being intentional around the framework used in business.
  • [27:32] Tips for becoming more intentional.
  • [31:45] Why we need to learn communication.
  • [34:15] Understanding cultural overlay in communication.
  • [37:15] Chris shares a very special promotion he is offering. 

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The growth of a business is directly correlated to the growth of its leaders. An important part of this is having a mindset that will drive business growth which is what Julia Pimsleur and I will talk about today. Julia has grown, scaled, and sold businesses of her own and is a total expert when it comes to mindset. She’s authored several books including Go Big Now and Million Dollar Women. We are going to talk about essential practices you must adopt and embrace in order to grow as a business owner. We aim to help you get your mindset right and provide the foundation for future growth and scaling to have a business that will give you time and financial freedom.    

In this episode we discuss:

  • [05:02] What scuba diving has taught Julia about life and business. 
  • [08:22] The impetus behind writing her book Go Big Now. 
  • [09:36] Understanding how you get a resilient mindset. 
  • [13:15] Creating the practice of minding the gap. 
  • [19:26] The process of working on your mindset. 
  • [23:53] Creating realistic expectations in the context of being compassionate. 
  • [27:32] Competing commitments and self-sabotage. 
  • [29:28] Knowing when to push and surrender. 
  • [33:43] Struggles female entrepreneurs encounter and things that they want men to understand more. 
  • [36:09] Women juggling personal and business life. 
  • [39:00] Letting go of things the guilt free way. 
  • [40:52] The concept of fixing your teeth is like fixing your business. 

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In this special episode of the Savvy Dentist Podcast, Dr. Jesse Green reflects on the lessons he has learned from his experience in joining the Navy. He shares 7 important lessons that we can draw upon that are pertinent to business and life in the hopes that it will help you too.

In this episode we discuss:

  • [02:21] My experience in officer training in the Navy.
  • [05:51] 1st lesson: Having a code of ethics and being honorable.
  • [09:56] 2nd lesson: Being open to opportunities in every situation.
  • [12:47] 3rd lesson: Not everything goes to plan.
  • [14:39] 4th lesson: Picking up different styles of learning.
  • [17:31] 5th lesson: Having an organisational structure.
  • [18:49] 6th lesson: Every single person had a role in the ship.
  • [20:13] 7th lesson: Having grit and tenacity.

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In this episode of the Savvy Dentist Podcast, I’ve invited Martin Moore to talk about leadership from a very practical point of view. Leadership that achieves outcomes to move our businesses forward. Martin is a leader, speaker, and author of the book No Bullshit Leadership. We talk about so much good stuff that you can implement in your practice like delegating without micromanaging, having the right level of accountability and supervision so you are confident that things are getting done, creating a culture of accountability to make people aware of the results that need to be achieved, creating empowerment within the team and so much more.   

In this episode we discuss:

  • 03:28] The definition of leadership.
  • [06:49] How the fundamental principles of leadership remain constant and stable.
  • [08:33] Getting the best out of people without sitting on their shoulders.
  • [11:39] Keeping the momentum and engaging the team.
  • [13:22] Creating a culture of accountability in your business.
  • [16:39] Sharing insights around his experience on leadership.
  • [19:03] The appropriate level of communication so that your message is heard loud and clear.
  • [21:05] Effective strategies to help develop other people’s leadership skills.
  • [25:42] Implementing accountability among team members.
  • [30:10] Emotional journey that a leader needs to go through.
  • [38:50] What prompted him to write his book, No Bullshit Leadership.
  • [42:51] The coexistence of results and being virtuous.
  • [47:53] Rewards and outcomes of going through the journey of becoming a leader and helping others become one. 

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How do we make our patients leave our practice with a great story to tell about us? Stories that get us more patients through word-of-mouth referrals, better reviews, and overall patient satisfaction and retention. In this episode of the Savvy Dentist Podcast, I’ve invited Dennis Snow who has had 20 years working on customer experience with the Disney Corporation. He is currently a full-time speaker, trainer, consultant, and is also the author of two books entitled Lessons from the Mouse and Unleashing Excellence. Our interesting conversation revolves around his journey, the lessons he has learned, and lessons from Disney that you can directly apply to your own dental practice.  

In this episode we discuss:

  • [03:25] Thoughts, lessons and insights that came with his diagnosis. 
  • [07:15] The role of kindness in the modern world. 
  • [10:20] Reason behind business struggle with customer service experience. 
  • [12:35] Insights around creating culture around service while dealing with different things. 
  • [15:18] Opportunities for business owners to embrace service as part of their culture. 
  • [18:50] How Disney maintained personal touch despite being a high-tech organization. 
  • [21:15] Taking Disney’s concepts on their onboarding process and applying it to small businesses. 
  • [25:35] Role of appreciation of team members as it relates to pride and customer service. 
  • [30:23] How to recover when things aren’t as good as it should be. 
  • [36:17] The difference between loyalty and retention. 
  • [37:34] Things Dennis most admires about Disney. 
  • [41:11] Dennis tells us about his books Lessons from the Mouse and Unleashing Excellence. 

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All of us want to bring in new clients and nurture current ones so that we can have a thriving and successful business. We can only do this if we have a good marketing strategy in place. But let’s admit that most dental practices don’t know how to market themselves. In this episode, the Founder of Dental Marketing Solutions, Angus Pryor joins us to talk about his expertise. We discuss tons of practical and implementable tips such as how to market your practice; attract new patients; and market online, offline, and everything in between.        

In this episode we discuss:

  • [01:49] Angus gives us a quick overview of his career background.
  • [07:19] What his role in government has allowed him to be a better business person.
  • [09:51] Things dentists need to understand about marketing.
  • [14:28] Understanding what a marketing funnel is.
  • [17:28] Integration of online and offline marketing.
  • [26:46] The most fun ads Angus has done.
  • [28:15] The Marketing Gospel according to Angus.

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Turning customers into long-term and loyal patients are the keys to sustainable growth in your practice. We all know that customer experience plays a crucial role in keeping your customers. In this episode, Ali Cudby, author of the #1 bestselling book, Keep Your Customers, joins us to talk about all things customer retention and growth. Ali runs Alignmint Growth Strategies and is a professor of entrepreneurship at Purdue University. From engineering customer experience, systemising and humanising it, the value of understanding patient retention and how it impacts growth and patient experience, Ali is the expert to ask. I tell you, if you apply what you learn here to your practice, it’s going to skyrocket your growth and give you a sustainable business.        

In this episode we discuss:

  • [03:36] Getting to know Ali.
  • [04:47] What led her to work around customer retention.
  • [07:12] Why every industry thinks having more customers will get them more sales.
  • [09:32] Reasons why people reject customer retention.
  • [11:20] Customer connection and retention in the environment of dentistry.
  • [15:38] The boundary between systemisation and humanisation of the retention process experience.
  • [17:28] Looking at touchpoints before, during and after a client’s visit.
  • [20:27] Things to think about when designing touch points in your business.
  • [23:34] Advice for practice owners to help them and their team stick to systems.
  • [30:47] Results you can expect when you execute a retention strategy well.
  • [34:30] Her thoughts on lifetime customer value versus a 3- or 5-year value.
  • [36:05] Mapping out the lifetime value of your clients.
  • [38:58] Retention versus attracting new business.
  • [46:14] Key takeaways from Ali.  

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