In Episode 180 of The Savvy Dentist Podcast, Nicholas Dogulin of Dental Rank joins us as we cover the ins and outs of digital marketing.

Dental Rank is an agency that has expert understanding on the dental profession and is focused solely on serving only dentists. In this conversation we will cover the basics of internet marketing which is traffic and conversions, as well as email marketing, tracking, good copy and so much more.

In this episode we discuss:

  • 02:47: The story of how Nicholas found his way into the world of digital marketing.
  • 05:08: Going from web development to marketing – what Nicholas had to learn around the marketing to complement the technical piece.
  • 10:43: Things to consider when formulating tactics and plans to develop the dental practice website and have it convert.
  • 19:30: Developing and implementing digital marketing for your business.
  • 23:13: Importance of good copy that converts on the website.
  • 28:48: 2 key things for exit pops.
  • 30:52: Implementing tracking tactics for clients.
  • 34:12: Service benefits of Dental Rank.
  • 36:00: Expectations you need to have for digital marketing.
  • 45:04: The role of email marketing in the marketing realm.
  • 50:11: Pearls of wisdom from Nicholas.

Find out more

Before we jump on any horses, no I don’t want you to sell your business and this is not what this blog is about! It is about evaluating your business and bringing it together so that it can operate independently and profitably. It is a great notion, a romantic one, that a business can’t function without you; but would you really want that for your practice? That it ends the moment you decide you no longer want to work for it or retire?

Nobody wants that for their business; they want it to become an entity of its own, while you be an integral (read: selfishly indispensable) part of it. However, this notion is neither healthy for you nor profitable for your business. Your business needs to be able to stand independently, and you need to get it there.

Once your business is built to sell, it will help you and your team to grow with it. And this is exactly what I cover today. Methods to help build a successful, independent business entity that flourishes with the help of a competent team, led by you of course!

Train Your People to Be Independently Amazing

Ever heard of the story where the cat teaches the lion all tricks of the trade except for how to climb a tree? She was thinking about her own survival. In the business world, its survival depends on the ability and contribution of all the team members. And if you keep the tricks of trade a secret, undertrain them for fear they might leave, you are just breeding liabilities that will not do your business any good. 

As you know I have been lucky enough to have studied with business mogul Richard Branson and he says, “Train your people so well they can work anywhere and treat them so well they will never leave.” And if Richard Branson believes you need to train your team well, then you’ve got to train your team extremely well! 

And by treating them right, heeding to their concerns and respecting their space and goals, you can make sure that they continue to excel within your organisation.

Make it Turn-Key with Systems and Processes

Have you ever considered purchasing a franchise? As a dentist you probably have not, maybe when you were 15 and you wanted all-day access to Subway? Well, their process is extremely simple and turnkey. You don’t need to know much about building lamb and salad rolls to run a successful Subway business. 

Can you say the same for your business? Is it really turnkey that anyone can run it without much knowledge of dentistry or even medicine for that matter? About time you started thinking about it from that perspective. Have easy to understand systems and processes that all team members are on board with. Having a process enables the business to run smoothly without much effort, because everyone knows everything that needs to be done. And when everybody is paddling away, the business will sail even when the captain stops by to smell the lotuses. 

Work on your Patient Base

Without a great patient base, nobody would even want to purchase your business. Okay that sounds a bit harsh; but your success directly correlates with the quality of your data base. How many of your patients are active (been in to see you in the last 18 months)? How many have been with you over 3 years? What is your rebooking rate per dentist? Do you see the patients extended family or just them? Do you have an effective plan – as in working well – for managing incomplete treatment? 

Be very conscious and aware of your patient base and invest time and effort into understanding the patient metrics and nourishing the database into the future. Be conscious of, and make your team alert to the goal of wanting to keep every patient well into the future.

Make Time to Plan

Time is of crucial importance when it comes to success. Sadly, nobody has the trick to create more time, but there are tactics to make more time. Take that time to get things in order. As a dentist running your own practice, it could be cruel to even ask to make some time for yourself and your business, but it is something that needs to be done in order to succeed long term! 

Invest at least a few hours each week in the act of deep thinking. Sit down and plan your business. Because without a plan, nobody knows where they are headed and whether that road really leads to where you want to be a few years down the track. The time you take out to plan is one of the greatest investments you can make in your business and your personal life. 

You should jot down your expectations of the business and what you need to do to get there; but the real trick is to continue reviewing that plan from time to time. A five year plan you made seven years ago isn’t going to do you or your business any good! Keep smaller milestones and check up on them to assess progress. Did you reach that milestone? If not, what stopped you from it? What can you do differently to achieve your milestones in the future? This assessment and reflection is of paramount importance and value in terms of long term success.

Talk to Your Team

So you do have a great plan at hand! Awesome! But do your team members know about it? Do they know what they come to work for every day? Do your plans work towards your team’s growth too? How would they know they are on the right track? You need to speak to the team about how they can contribute to the business more efficiently. Expectations without explanations can be lethal and detriment to the health of a business. You may lose a very competent team member because both of you weren’t on the same page of what needed to be done! 

Evaluate Your Goals

As you and your business grow, your priorities are bound to change. A little self-reflection will really help reassess your goals. Things you might have considered oh-so important only a year ago might not seem just as much today. But it is important, and is a part of growth. There will be setbacks and milestones that could not be met. Upgrades you couldn’t afford at the time frame you had given yourself, but it is alright. Things will move on and will eventually get back on track. You have another day to work on it. So do sit back, relax and give yourself a pat on the shoulder, because you are doing absolutely great!

P.S. Whenever you’re ready …. here are 4 ways I can help you grow your dental practice:

  1. Grab a free chapter from my book “Retention – How to Plug the #1 Profit Leak in Your Dental Practice”

The book is the definitive guide to patient retention and how to use internal marketing to grow your practice – Click Here

2. Join the Savvy Dentist community and connect with dentists who are scaling their practice too

It’s our Facebook group where clever dentists learn to become commercially smart so that they have more patients, more profit and less stress. – Click Here

3. Attend a Practice Max Intensive live event

Our 2 day immersive events provide access to the latest entrepreneurial thinking and actionable strategies to drive your practice forward. You’ll leave with a game plan to take your results to the next level. If you’d like to join us, just send me a message with the word “Event and I’ll get you all the details!  – Click here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures …. just send me a message with the word “Private”… tell me a little about your practice and what you would like to work on together, and I’ll get you all the details! – Click here


In Episode 179 of the Savvy Dentist Podcast, Jason Cunningham the founding partner of The Practice, is also an author, a well-sought keynote speaker and media commentator. He helps business owners articulate and achieve their business goals.

Jason is going to share with us a wealth of knowledge on being a good leader, preparing your business for selling success and the importance of creating space for yourself. He gives us real-life examples and manageable tips that we can surely apply to our practice or business today.

In this episode we discuss:

  • 01:03: Updates on Jason’s business
  • 03:42: Attracting and retaining key talent in the business
  • 05:27: The impact of things that may come up when preparing to sell your business.
  • 14:31: First step into transitioning from working for to working on your business: Plan.
  • 24:45: Instances where people come unstuck in the transition.
  • 26:58: The notions of being an absentee owner when transitioning to becoming a business leader.
  • 30:00: 4 roles of a good leader.
  • 33:21: The importance of creating space for yourself.
  • 35:06: Observations and realizations on life changes and transitions.
  • 40:19 Pearls of wisdom from Jason

Find out more

Do you have the quality to be a leader? Great! What is the quality of your leadership? Not so sure are you?

 Do you know how to lead teams tactfully and effectively? As business owners, we tend to believe the quality of our work is directly proportionate to our ability as leaders. We are great at what we do, our team members should accept, respect and replicate that! 

Does that sound familiar? Don’t worry, you aren’t the only one. If I could pinpoint one major problem in leadership roles today, it would be this- the notion that just because we are great dentists, practice owners and businessmen, we are wonderful leaders. Your ability as a reputable and competent dentist can only get you so far in leadership roles. You need to push a little harder and declutter your mind from the unnecessary jargon and clarify your roles and your goals in order to lead your team effectively. 

And that is exactly what we cover today- little and big changes in your approach towards leadership that will become a game changer for you and your team.

What do You Want?

To have a great practice, you tell me! I almost sound dumb asking this question. Of course we all know what we want from life. We want to be more successful, more powerful and excel at everything that we do. Sounds about fair and clear doesn’t it?

Now ask yourself what more success, power and excellence actually means to you. If success to you means running a successful practice with say a team of 10 people, then what is getting in the way of it? What is stopping you from achieving your wants? And before you can even begin assessing the external factors, do you have the ability, the time, the patience and the skills to lead a team of 10 people? Where are you lacking? What do you need to work on more in order to be at that position of power and understanding to lead people more effectively?

Also what is your appetite for moving forward? Are you willing to ditch your Saturday night drinks with friends to work on your books till the wee hours of the morning? Are you willing to work two additional hours daily in order to save up for luxury dental chairs? Again, the question remains if you know what you want and if you have the will and appetite to move towards it?

It is only when you are clear of these goals can you have your team members on board as well. Otherwise it would be like all of you are sailing towards a distant island without anyone having any idea what or where that island is. 

Realize Potential of Your Team Members

We all know that team member who arrives a few minutes late, leaves right on the clock, constantly checks his phone during team meetings and the only time you’d see him mingling with other team members is when there is a birthday cake around. Yes, that team member’s potential is he likes to stick to his job and not take any more responsibility than he really must. Don’t trust him to help build the culture at your practice; just be grateful if he doesn’t mess with it. 

On the other hand, there would be that borderline annoying team member who asks too many questions, wants to do extra work without even being asked and has a lot to say during team meetings. His potential is that he wants to grow with you, because he understands that his growth runs parallel to that of your practice. Listen to him, respect him and guide him to help you achieve greater things. 

Intentionality

As humans, we gravitate towards our most dominant thoughts of ourselves, of the people closest to us, of the expectations that we’ve got of our team, of our practice, of our business and the community at large. We gravitate towards all these things. And this is where intentionality comes in. We need to be intentional of our actions and ourselves at large. There needs to be purpose to your actions. 

Are your current actions contributing towards your long term goals? Do you know what you want from your staff? Have you made yourself clear to them? You need to let your team members know what you are doing where you are going and what they need to do to keep everyone on track and achieve those goals. Intentionality is about being purposeful about the direction that you want to move in.  

Define Your Expectations

In a nutshell, a leader has two important tasks at hand. One is to know what he wants from his team and the other is to know what he wants for his team. In order to achieve the former, you need to define your expectations. You can’t just tell your team to do ‘great work or excellent work’ and then leave them wondering what excellent work actually means as per your standards. Ask five different people the meaning of excellence and you’d probably get six different answers. In order for people to meet your expectations, you need to first define what those are. 

Be clearer of what is expected of your team members so that you can easily hold them accountable for it. So rather than going  ‘do good work’ if you’d go ‘please make sure you send out post-procedure e-mails to all the patients by every Monday evening’ you set yourself and your team member accountable in a concise manner.

Facilitating the Team’s Wants

Now the other end of the spectrum is understanding what we want for the team. It is about engagement, connectedness, inclusiveness and contribution. Most of the people working in any environment are doing it beyond the pay check. Not everyone comes to work wondering about when they’d be able to go home. They want to contribute in a broader sense, and as a leader, it is your job to facilitate them. You need to know what motivates a team member? What is something that they’d be willing to do for free? Not that you are asking them to do it for free, but rather to get a better idea of what brings them joy? What gets them excited, annoyed, angry and disappointed? What is something about the job that they would rather change? Again, engagement and respect towards their contribution can greatly help in achieving this goal. 

Needless to say, leadership is by no means an easy feat. You need to lead the pack by walking behind the pack. You only get to the top by staying at the bottom and letting the rest of the team members walk all over you. It is about putting everyone’s needs and desires first so that yours are eventually met. It is a twisted, ironic relationship between you and your team members, but one that once truly established can lead to greater things for your business and your life.

P.S. Whenever you’re ready …. here are 4 ways I can help you grow your dental practice:

  1. Grab a free chapter from my book “Retention – How to Plug the #1 Profit Leak in Your Dental Practice”

The book is the definitive guide to patient retention and how to use internal marketing to grow your practice – Click Here

2. Join the Savvy Dentist community and connect with dentists who are scaling their practice too

It’s our Facebook group where clever dentists learn to become commercially smart so that they have more patients, more profit and less stress. – Click Here

3. Attend a Practice Max Intensive live event

Our 2 day immersive events provide access to the latest entrepreneurial thinking and actionable strategies to drive your practice forward. You’ll leave with a game plan to take your results to the next level. If you’d like to join us, just send me a message with the word “Event and I’ll get you all the details!  – Click here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures …. just send me a message with the word “Private”… tell me a little about your practice and what you would like to work on together, and I’ll get you all the details! – Click here


In Episode 178 of The Savvy Dentist Podcast, Rohan Dredge, a speaker, mentor, author and coach, shares his expertise on understanding and unpacking leadership. Rohan helps technical experts become people leaders.™
Rohan has over two decades of teaching leaders the essential skills to help them make the leap and become outstanding at leading people. Rohan will share approaches to leadership and teams, the power of your own potential and intention and the expectations we need to set both for and from our team members.

In this episode we discuss:

  • 01:12: The story of how Rohan found himself in this line of work and the reason why he feels technical experts to hone their leadership skills.
  • 02:50: What good leadership looks like.
  • 05:44: Approaching thoughts of team leaders who are worried about team members leaving the practice.
  • 07:51: Steps for having clarity and conviction.
  • 11:06: Realizing and fulfilling your potential.
  • 17:14: Rohan’s view around the power of intention.
  • 22:14: Number 1 reason where people go wrong with their expectations from their team and how to make it better.
  • 28:00: Knowing what we want from and for our team members.
  • 33:43: The 5 types of voices.

Find out more

Have you ever tried Googling  ‘How do I make my dental practice the best in the world?’ Well, you aren’t alone, I still do that sometimes (read: all the time!). We all want to be there- on top of the competition, looking down and making mental notes of why the others didn’t succeed and why you will never be as ‘mediocre’ as the rest of them. But what is ‘mediocre’ anyway? What differentiates between a superb dental practice and a pretty average one that is just breathing to survive each day?

Needless to say, there isn’t just one factor, or one reason. The recipe to success comes with a pretty extensive ingredient list, and each ingredient needs to be added in just the right amount at just the right time for you to eventually create the bittersweet taste of success. Does it sound too complex to even contemplate? How about I break it down for you, based on the experiences of the best dental practitioners out there? 

What is Your ‘Why?’

The success of a dental practice does not depend as much on which school you went to, who you practiced for, how many patients you see each week or even how much money you make. Before anything else, it depends on why you are doing what you are doing? This is the first step to the success of any business or personal venture. 

You need to know why you are doing what you are doing. Do you want to own a dental practice because you love what you do or because you’ve always dreamt of designing a wonderful dental space for patients? 

Be Persistent

The road to anywhere is never easy. If you have ever tried to lead a ‘simple’ life, you’d know how complex even that can be. It can be quite difficult to fight temptation, de-clutter your life from matters that don’t matter and disconnect from people who make it complicated. Even that requires constant effort and, of course, persistence.  And that holds pretty much true for any path you want to follow. As a dental practitioner, you will experience setbacks and hurdles, but you need to make sure you focus on your ‘why’ and persist through each day like your life depends on it. The word ‘failure’ is the end of the road, and so as long as you keep walking, the road will never end, and you will never fail!

Strategic Planning

Okay, all that was a little dose of poetic talk we need every now and then to keep us motivated. Real goals come from real efforts and for that you need to have a really solid plan. Ask yourself where you want to be in the next 10 years. Would you like to own a practice with a team of 15 people? Invest in digital dentistry? Go overseas and learn new techniques? Invest heavily and then retire early?

You need to plan ahead in order to meet your goals. You cannot reach your destination without knowing where you are going! If we are driving from Sydney to Melbourne and we are diverted along the way due to road works that’s fine. We know where we are going and what we are striving for so we can get ourselves back on the road to Melbourne pretty quickly. If we drive out of Sydney not sure where we are going and get diverted due to road works then we could end up anywhere. 

We just wouldn’t do it. We wouldn’t drive out of Sydney not sure of our destination. So why would we be driving our practice every day not sure of our goal or destination. 

Setting Up the Culture

This is an extension of your strategic planning. So much has been said about establishing a healthy culture, but it still remains one of the most troublesome areas of most businesses. YOU are responsible for setting the vision and your team is responsible for creating it. And this vision you need to establish right at the beginning. Even if you are the only person in your ‘team’ you need to stick to your vision and remind yourself of it again and again. Make it a habit to talk about the vision on team meetings so that it ingrains itself and forms a healthy culture, which will then sustain itself. You should be having the same commitment to culture whether you are a two person team or twenty two person team.

Continue Learning

The world of dentistry, just like every other profession. It will continue to evolve and grow. Newer technologies and better treatments will always be introduced. By staying in the know of these matters, you can make sure you always stay ahead of the pack. The day you decide you know everything will be the day you would unknowingly decide to stop growing. 

Treat Patients Like You Would Treat Your Family

If there has to be one secret to imminent success in a dental practice, then this has to be it. The more compassion and genuine concern you show towards your patients, the more they’d trust you and want you to heed to their dental troubles.  And the best possible way to do that is to help them buy the right treatment, rather than trying to sell what you have. The more concern you show towards their dental health and troubles, the more they’d turn to you for them. And from a business perspective, this will result in the best, cost-free marketing strategy there ever was- referrals. Great businesses reach their true potential through word of mouth.  

Create a Comfortable Environment

You will be spending more time at your practice than you’d be spending at home. So make the experience worthwhile. The environment should not only cater to the comfort and needs of your patients and staff members but to yours also. You cannot expect to provide quality care in an environment that does not resonate your style and values. So personalize the space according to your aesthetics and vision.

Don’t Forget to Have Fun!

This has to be the most important aspect of it all. Just because you need to provide serious healthcare doesn’t mean you cannot have fun and make it fun for others. 

Nobody likes a grumpy leader who seems unenthusiastic and uninterested in their own practice. So rather than getting bored at the head of the pack, be a part of the pack and sing Hakuna Matata at every opportunity that you get!

So there you have it. Your comprehensive guide to acing a dental practice. As you must have noticed, the success depends comparatively more on internal factors and personality traits than it depends on external influences and conditions. So start from within and everything else will wrinkle out all on its own.

P.S. Whenever you’re ready …. here are 4 ways I can help you grow your dental practice:

  1. Grab a free chapter from my book “Retention – How to Plug the #1 Profit Leak in Your Dental Practice”

The book is the definitive guide to patient retention and how to use internal marketing to grow your practice – Click Here

2. Join the Savvy Dentist community and connect with dentists who are scaling their practice too

It’s our Facebook group where clever dentists learn to become commercially smart so that they have more patients, more profit and less stress. – Click Here

3. Attend a Practice Max Intensive live event

Our 2 day immersive events provide access to the latest entrepreneurial thinking and actionable strategies to drive your practice forward. You’ll leave with a game plan to take your results to the next level. If you’d like to join us, just send me a message with the word “Event and I’ll get you all the details!  – Click here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures …. just send me a message with the word “Private”… tell me a little about your practice and what you would like to work on together, and I’ll get you all the details! – Click here


I am very excited to share Episode 177 of the Savvy Dentist Podcast with you because our guest today has an incredible pedigree when it comes to dentistry. Dr. Tony Hobby, Founder and Principal Dentist of Island Dental and I talk about what it takes to create, own, maintain and grow a dental practice. From a very early age, Tony has been known as someone who sees things differently and challenges the status quo and he has applied this in running his dental practice as well.

With 38 years of experience, you’ll get an immense amount of wisdom from Tony as he shares with us the lessons he has learned, the things he has observed, the secrets he has accumulated and the pearls of wisdom he’s picked up along the way. We will also learn about how his background in AFL Football and the culture they had in the team guided him in building his dental practice.

In this episode we discuss:

  • 02:48: Tony shares the things he most enjoys about football.
  • 04:17: How football has helped shaped his values and life.
  • 05:46: Lessons from his football career that he brought into his dental career and Island Dental.
  • 08:21: His transition from playing football to starting his career in dentistry.
  • 10:02: Analyzing the moves of the opposition in their games and how he relates it to his dental practice team.
  • 11:40: Specific things Tony did, as the founder, to create, maintain and protect the culture in his practice.
  • 14:07: Trends in the last 20 or 30 years that have shaped the profession. 
  • 17:54: How Tony stayed ahead in the industry.
  • 19:33: Observing other industries and incorporating their practices in your dental practice.
  • 20:43: The skill of communication and putting intent behind words.
  • 23:38: The difference between selling something and helping people buy.
  • 24:36: Tony shares his greatest learnings on being a dentist and staying in the game.
  • 29:03: Importance of offering outstanding service to your patients.
  • 32:39: The future of the life and times of Tony Hobby and the dental profession.

Find out more

The biggest problem we face today is our desire to get more time. If only there were more minutes in an hour or more hours in a day. So much left to do with so little time. And this desire makes us focus on what we don’t and can’t have rather than trying to repair what we are doing wrong with what we DO have- those valuable 60 minutes in an hour and the 24 hours in a day. If only you optimally utilised the time you spent wishing there was more of it, you could perhaps get the time to reflect on goals and tasks that can be achieved by making the best of it.

Time is one of our most valuable assets, it is a great equalizer. Some people may have more experience, money, fancier education or finer locations for their practice. But they all wake up with the same amount of time in a day. So the people who get more done in the same time frame don’t wake up with extra minutes, they make those extra minutes through better time management. Time management is an essential tool for a better quality of life, professionally and personally. This week we discuss top mistakes and tips and tactics to tap into your most valuable resource – your time. 

Know Your Boundaries

If only you would stop running into people that keep asking you for favours. Maybe you need an emergency exit, a mask, some ear plugs or how about the ability to say no? Saying no to things that are limiting your productivity is the best gift you can give yourself any given day. Yes, it would be great if people would value your time, but it would be greater if you would do the same first.

Get Over the Overwhelm

If only there was a second for every time you wish you had more time, you’d have all the time to do all the things you need to get done, with some to spare too. Now how about every second that you spent thinking that, maybe you stopped being so overwhelmed and got down to it? We are so mentally occupied with all the work that needs to be done; so much so that our head is always consumed with jumbled up thoughts and impending work overload outbursts. 

And all this can be easily managed by first getting over the overwhelm and actually sitting yourself  down and understanding what needs to be done. A messy desk, disorganized paperwork, exploding email inbox can all add to the stress. Yes, it would take some time to clean it up, but it would clear up the space in your computer, on your desk and most importantly in your head to start focusing on the more important things. 

Map Each Day

Mapping is a great method to understand what you are doing right and what practices and habits are limiting your growth. You can do this every day or every week; make a list of all the things you did the previous day and check how many of them were time wasters or did not contribute to your work and personal objectives. You’d be surprised to see how ‘a few minutes on Facebook/Instagram/emails’ turned into 2 hours – that you actually wasted. Plan out your time to make sure you make the most of these important platforms.

Plan Ahead

Spend a few minutes each night to plan ahead. Make a list of all the things that you need to get done by the next day. Then spend some time to prioritise them. There’d be some tasks that would need to be taken care of early in the morning, while there’d be others that could perhaps wait till later in the day. Similarly there’d be single action items that could be done in minutes while there’d be multiple action projects that would require more dedicated time. 

When you plan ahead, your subconscious gets a kick too and starts doing its own calculations and troubleshooting while you are asleep. All those bulbs that light up in the middle of the shower? That’s your subconscious doing its work based on your guidelines.  

Use Your Most Productive Time Productively

Some of us simply cannot get started until we don’t down a few cups of coffee, some work best early in the morning while others are most productive when most of the world is sleeping. And that is totally fine; rather than fighting your natural timeline and suffering as a result, it is better to follow your body’s cues and use your most productive time to get important things done.

The Weekly Clean-Up 

A weekly review of tasks greatly helps in staying up to track and clearing up any pending work that needs to be done. What did you do during the week, what came out of it? What worked, what didn’t work? What can you do differently to be more productive? Answering all these questions will help you stay clutter-free and on track with progress.

Have a System

I have heard it said: a mind is a great place to get ideas but not a good place to keep them. Rather than putting added pressure on your mind and rummaging through a thousand thoughts, put everything on paper so you can check at a glance what needs to be done. This not only makes everything time-efficient but once the system is set, it will allow you to be the most productive you.

Every minute wasted is an opportunity lost. Everything except time can be replenished, which inarguably makes it the most valuable asset any business owner can have. So be sure to value it just as much and use it wisely. 

P.S. Whenever you’re ready …. here are 4 ways I can help you grow your dental practice:

  1. Grab a free chapter from my book “Retention – How to Plug the #1 Profit Leak in Your Dental Practice”

The book is the definitive guide to patient retention and how to use internal marketing to grow your practice – Click Here

2. Join the Savvy Dentist community and connect with dentists who are scaling their practice too

It’s our Facebook group where clever dentists learn to become commercially smart so that they have more patients, more profit and less stress. – Click Here

3. Attend a Practice Max Intensive live event

Our 2 day immersive events provide access to the latest entrepreneurial thinking and actionable strategies to drive your practice forward. You’ll leave with a game plan to take your results to the next level. If you’d like to join us, just send me a message with the word “Event and I’ll get you all the details!  – Click here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures …. just send me a message with the word “Private”… tell me a little about your practice and what you would like to work on together, and I’ll get you all the details! – Click here


You will definitely find Episode 176 of the Savvy Dentist Podcast very interesting if you are someone who has a to-do list longer than the time you have to complete it. Les Watson, also known as “The Time Lord”, is a time management and productivity expert who will share his knowledge with us to help us finally get stuff done. Our conversation includes tips on how to get the most of your day and focus on the things that really matter to take your practice to the next level.

Les is the author of the book “Get Back An Hour In Every Day – The A to Z of Being More Productive”. The book features an A to Z format that you can use as a quick resource when you are faced with a specific time–related problem. He has over 30 years of training, speaking and facilitating experience in self-management, motivation and communication techniques. He has worked with numerous corporations, small businesses and individuals all over Australia and South East Asia.

In this episode we discuss:

  • 01:40: The story of how Les found this niche and line of work.
  • 02:55: The biggest roadblock to getting things done.
  • 04:35: Learning more about setting and implementing boundaries in your business.
  • 05:57: Evaluating the workload that you need to prioritize and how to get it done.
  • 09:25: Underlying reasons behind procrastination.
  • 12:11: The role of decision fatigue in procrastination.
  • 13:30: Importance of delegation and how to do it correctly.
  • 15:36: Things that have surprised Les in his journey to managing to focus on the right things and getting time and productivity under control.
  • 17:29: Knowing how much time to spend on planning and execution.
  • 21:07: Common challenges, tips and tricks that the audience can benefit from.
  • 26:08: The positive changes that can happen in your life from implementing things the right way.
  • 27:38: The good results you can expect to see in your team and business.
  • 31:12: Free 15-minute consultation.
  • 32:27: A peek on the structure of Les’ day and some tips on how to apply a system in your own life.

Find out more

We hear the importance of culture to optimally run a business all the time. We know we need to inculcate it in our organisation, big or small. But that is only the beginning of a long, tedious, confusing but extremely rewarding journey. 

What is Culture Anyway?

Culture is the sum of everyone’s attitudes, beliefs, behaviour, traditions and skills. So culture really belongs to everyone within an organisation. So if you take a dental practice, it doesn’t belong to the owner of the practice, it belongs to everybody that works in and around it. It is driven by the feedback from the patients too, so obviously it is the sum of everybody working in, and connected to the business. 

Building a positive and productive culture requires deliberate efforts. It is not something that will organically build itself, like most businesses tend to believe. If you want a great culture, that will in return generate great results, you have to be deliberate about it. You need to understand your own goals and values as well as those of your team members; and then find a balance between the two. 

Seek Fulfilment, Everything Else Will Follow

As business owners, monetary gains are at the top of our minds, which sometimes lead us to make the wrong decisions and put other interests in the backseat. This mind-set makes the work environment toxic to say the least. Research shows that people would rather work in a happy environment with great leadership for less money than in a toxic environment that pays well. 

And in times of active social media and an active review and ratings culture, it is very easy for disgruntled people to get the word out if the practice has a toxic culture. What you should be focusing on is seeking fulfilment. To make sure that your work principles and ethics are not being compromised; to make sure that your team members are happily proactive and always opt for organic growth that all the team members are a part of. 

The Know-it-All Approach to Disaster

This is leadership mistake 101 and can at times be solely responsible for killing the culture of any business. As managers and team leaders we need to understand that in order to be the smartest person in the room, you need to be the dumbest person in the room. You should be the one asking questions rather than answering them.

Allow your team members to speak to you about their expectations and ideas and they will carry you forward to greater successes all on their own. 

The Culture is Nobody’s to Own

This somehow correlates with the previous point. You need to know that you can neither claim responsibility nor ownership of the culture of your business. Too often we see huge banners, posters and pamphlets scattered all around screaming culture in an organisational space. Those are not interesting to look and neither do they serve any positive purpose. 

You cannot just set up some ground rules to be followed and expect it to become a culture. Just like most things great and growing, it needs to evolve. You need to constantly keep your team members on board and be proactive in order to develop and maintain a healthy culture. 

Getting to Know Your Vision 

Before you expect others to help you reach your goals, you need to be sure and specific about them yourself. Sure, every dentist wants to build a successful dental practice, perhaps the finest in the area or even the rest of the world. But in order to become it, you need to understand your vision. You need to have clear definitions of your goals and objectives so everyone knows what they are working towards in the first place.

Signs of a Good Culture

So how do you know you have a good thing going on? In all fairness, it is not hard to detect. Everyone deserves a grumpy day every now and then, but if your team members continuously show up to work without a smile on their faces and a twinkle in their eyes, then know that something isn’t right. 

And how do you fix it? You openly communicate. Rather than blaming them for not being productive/active/involved enough, you should try to be on their side and ask them how you can make their work more fun and interesting. 

How to Get the Work Done?

‘Sweet talk doesn’t get the work done, Jesse,’ No it most definitely does not! Which is why you need to set the ground rules beforehand. You need to let your team members know what is expected of them and hold them responsible for it.

Performance management is one of the best methods to ensure everyone’s on track with their responsibilities within an organisation. If the culture, or business productivity for that matter is suffering because someone isn’t doing their job properly or isn’t on-board with the culture of the company, despite warnings and emotional support, then you need to let go of that person before it gets more toxic.

How to Recruit for Culture

A great culture begins with great employees. So rather than employing a misfit person and then working on them, it makes sense to recruit for culture. 

Make sure you hire someone who is flexible and committed and has the same values as yours. Also, always opt for the three month probationary period so that you can assess if the person can do what they say they can do and behave the culture expects them to behave. 

The Last Word

The only way you can ensure a healthy, proactive and result oriented culture where everyone involved happily works towards similar goals is to make sure you continuously work on it from the backseat. Agreed, it is a tricky position to be in and it will take some time before you, your team members and your patients are all on board with it, but it is a process that will generate great rewards. So keep the culture alive and it will keep you in business. 

P.S. Whenever you’re ready …. here are 4 ways I can help you grow your dental practice:

  1. Grab a free chapter from my book “Retention – How to Plug the #1 Profit Leak in Your Dental Practice”

The book is the definitive guide to patient retention and how to use internal marketing to grow your practice – Click Here

2. Join the Savvy Dentist community and connect with dentists who are scaling their practice too

It’s our Facebook group where clever dentists learn to become commercially smart so that they have more patients, more profit and less stress. – Click Here

3. Attend a Practice Max Intensive live event

Our 2 day immersive events provide access to the latest entrepreneurial thinking and actionable strategies to drive your practice forward. You’ll leave with a game plan to take your results to the next level. If you’d like to join us, just send me a message with the word “Event and I’ll get you all the details!  – Click here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures …. just send me a message with the word “Private”… tell me a little about your practice and what you would like to work on together, and I’ll get you all the details! – Click here