We all have setbacks; it is part and parcel of living on this beautiful planet. Listen to anyone’s success story and they’d tell you about how they moved forward against the odds; how they fought back against forces to be where they are. And it all sounds inspirational, amazing and impossible to achieve!‘

Thomas Edison can do 1800 experiments before inventing the light bulb, I don’t think I have that kind of willpower or resilience’. But how do you know you don’t? Resilience is one word that is often misrepresented and used misleadingly. And resilience is one trait, which when achieved can make all the difference in how you approach work, life and more importantly setbacks in general.

The True Definition of Resilience

So what is the true definition of resilience? Resilience is not just about going against the tide, pushing hard and striving through. Resilience means bringing the best version of yourself, whether it’s your business, your work, your family or your personal life. It is about bringing the best version of yourself under pressure so that you actually become better, smarter, and faster under high pressure environments rather than just trying to cope with it.

The Shackles of Technology

Technology is great, there is no denying that. It has made our lives easier, faster and more accessible. But it also comes with its fair share of drawbacks. Because it has made things easier and faster, we want more done in the same amount of time, which means we are always working. Because you can get a crown made in 30 minutes, you don’t want to wait until the next appointment to fix it in. And while you wait for the crown, you respond to your emails, check up on the stock market one more time, book your tickets for the conference and even network with an important client. So much gets done but sometimes at the price of your health and mental wellbeing.

Now everything is accessible, you are accessible. It doesn’t matter if you are in the shower, visiting your grandmother or meeting your divorce lawyer, your client will call you up and ask why their teeth feel funny all of a sudden. And that is draining your energy all the more.

The Value of Letting Go

Resilience is about facing the situations head on, but it also means letting go when need be. You cannot always control everything. You cannot always have all the answers and solutions, and resilience is also about accepting that. Sometimes you have to disconnect yourself from the things that might not be working for you or are draining you out.

Confront Your Apprehensions

We all have moments and issues that we don’t want to tackle; things we keep putting on the backburner for another day. But those are the things that you need to take on before anything else. The moments you feel some sort of excuse or avoidance toughen up and confront it. Because when you are trying to avoid something, you start making excuses or start justifying why you aren’t doing it; you start telling yourself you need a break, you need to slow down, you have more important things to do. That’s just way too much conversation with yourself and very little action. It’s great to take a break, but that doesn’t necessarily mean a break from the important things that need to be done.

The Need for Instant Gratification

Times are evolving faster than evolution intended. We are becoming used to getting things done instantly and according to our likings. You want a pizza? You call the guy up and get it in less than thirty minutes, if he dare takes longer, you get it for free. No waiting for hours to get the dough to rise properly or for it to bake while you watch the oven through the glass doors with eyes wide open. Not to say you shouldn’t enjoy your instant pizza delivery, but if it makes you expect everything delivered to your doorstep by tapping on a screen then you will have great difficulty dealing with setbacks and failures.

Because life doesn’t work that way, your bank may keep extending your deadlines or your teacher might give you a candy for scoring the eighth position on a Spellathon but challenges in the real world are not that forgiving.  You need to put the work in to get things done in a certain way, and even that might not be enough sometimes. Things might not work the way you expected them to, and it is okay.

The Process of Failing Forward

So what should you do when you fail?  You should fail forward! Failing forward simply means to embrace the fact that you are going to fail, and it will happen from time to time. But it doesn’t mean anything bad. Don’t get hung up on it and start doubting yourself. You will learn from it and move on. There is great value in sitting and reflecting. The idea is to not let it burden you down with feelings of regret but rather fill you with feelings of hope and motivation. There’s true resilience in that.

Growth Vs. Fixed

There is a fixed mind-set and there is a growth mind-set. A fixed mind-set is when you believe your talent will get you to the top, and when it doesn’t you start feeling you are not good enough and you give up. Growth mind-set is when you believe your hard work, resilience and desire to learn will help you grow and so even when things don’t go according to plan, you decide to work harder, learn more and continue being resilient until you don’t get your desired results. This change in mind-set can make all the difference in how you approach challenges.

What is Your Team Members’ Currency of Success?

Everyone has a currency of success, and it isn’t always monetary. What keeps your team members motivated? Is it appreciation? Is it gratitude? Is it giving them space to grow? What do they need? Do they need progress? Do they want specific goals or a sense of progress? Once you have clearer answers to these questions, it’d become easier to lead your team more effectively and avoid setbacks from their end.

The Dynamics of Conversation

Not all conversations are pleasant, sometimes you need to be at the giving or receiving end of a difficult conversation. But just because the topic is conflicting does not mean it needs to end with a conflict too. By being more prepared, you can avoid any unpleasant consequences and also lead the conversation in a more purposeful way. Know why you are having the conversation, so that the person on the other end does not have to make guesses or be anxious.

The Last Word

In order to bounce back from setbacks, you need to make pressure your friend and not your enemy. Don’t treat it like an arm wrestle that you have to beat, but to understand it like a dance. You’ve got to work out how it moves and how you move with it. Sometimes you step forward, but you also might need to step back too sometimes.

P.S. Whenever you’re ready …. here are 4 ways I can help you grow your dental practice:

1. Grab a free chapter from my book “Retention – How to Plug the #1 Profit Leak in Your Dental Practice”

The book is the definitive guide to patient retention and how to use internal marketing to grow your practice – Click Here

2. Join the Savvy Dentist community and connect with dentists who are scaling their practice too

It’s our Facebook group where clever dentists learn to become commercially smart so that they have more patients, more profit and less stress. – Click Here

3. Attend a Practice Max Intensive live event

Our 2 day immersive events provide access to the latest entrepreneurial thinking and actionable strategies to drive your practice forward. You’ll leave with a game plan to take your results to the next level. If you’d like to join us, just send me a message with the word “Event and I’ll get you all the details!  – Click here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures …. just send me a message with the word “Private”… tell me a little about your practice and what you would like to work on together, and I’ll get you all the details! – Click here

How does storytelling have anything to do with fixing people’s teeth? Why are we even discussing storytelling on a dental business blog? And who leads teams by telling them stories anyway?

I can almost hear the gasps as I write this down. Maybe I am mistaken, you think; but what if I tell you I am not? Yes, I am talking about storytelling, and yes I am talking in the context of a more effective leadership role via storytelling. How you ask? By understanding the evolving needs and demands of the new millennial.

Key Challenges of Leadership Today

We may have evolved with the businesses we do today, we may have progressed to digitalization too, but our core values and role management ethics remain the same. Even today a leader is considered to be someone who has all the answers, exhibits great strength and leads authoritatively. All that sounds quiet poetic, and perhaps even doable if leading the baby boomers; but they are on their way out of the workforce.

Offices are now filled with the new generation primed up and ready to provide the answers rather than receive them. They are excited to find solutions and driven to introduce new methods of business. Needless to say, old school leadership techniques will not only be ineffective, but will take away from them the drive and motivation to give it their all. So you can either be right all the time and limit your growth, or open up to them and allow them to help you lead your business to new heights of success.

How Storytelling Can Help

Storytelling is a powerful tool in effective communication. Does your team even understand what you are saying? Do they engage and connect with it? Say you are working on a new strategy or a project and you are super excited about it, you go up to your team and tell them what needs to be done, but they don’t share your enthusiasm and excitement. That is because they only received commands. They do not feel engaged enough because you never shared your enthusiasm with them. And that’s where storytelling comes in. It helps you connect with them on a more emotional level.

Storytelling is a very powerful tool for communicating in a more authentic way; to connect with your team on an emotional level rather than an authoritative level. When people are emotionally connected, then they are more productive and driven to meet their goals and yours too.

According to research, brain reacts differently when we hear a story as opposed to when we hear facts, figures, logic and all that jargon. Storytelling really affects our hormones. According to neuroeconomist Paul Zak, our brain produces cortisol, the stress hormone, during the tense or conflicting moments in a story, which enables people to focus and pay more attention. Similarly, happy moments release the feel good hormone oxytocin which promotes empathy and connection. A happy ending to a story will trigger the limbic system, or in layman’s words the brain’s reward centre, which in turn releases dopamine, making us feel optimistic and more hopeful.

This little science of storytelling can help you get your team to be more motivated, optimistic, focused and connected. All the things that you want from a team but cannot forcefully achieve.

Be Vulnerable But Avoid Too Much of It

Storytelling does not really mean entering the office, gathering up your team in the conference room and telling them about your little munchkin’s practice football game the day before. There is a fine line between opening up to your own fears and limitations and oversharing. But at the same time, what might be a moment of vulnerability in one case may be just random jargon in the other. Storytelling has to be real, personal and instinctive.

Common Mistakes in Storytelling

• ‘Let Me Tell You a Story’: There is something about this phrase that zones the other person out instantly. Nobody wants to hear a story until they hear one. Start with something like ‘this is similar to the time I got stuck in an elevator.’ This way, they don’t know what’s coming their way, and by the time they realise it, they want more of it.
• Don’t Go on For Too Long: This is pretty obvious, and I don’t want to go on about it either. But yeah, keep the story less than two minutes under any circumstances.

One Story at a Time: There could be five different morals of a story or five different stories with the same moral, all extremely important, but seldom relevant. Make sure you know how the story will end and keep to one moral and one story; eliminate all other information that does not support that purpose. They’ll get their turn another time.

How to Tell a Great Story

• Stick to the Basics- Beginning, Middle and End: Stories have a very basic three layered pattern- stick to it. Avoid too many bumps and turns and loopholes. And always have an end to a story. Don’t be the person who starts a story without an end, you’d lose audience faster than your client lose their painful tooth.
• Be Specific: Do you really have a story or is it just something that happened to someone somewhere? Stories are effective because a listener can visualize through storytelling that makes them more empathetic. And if the story is vague, without any specific details then they wouldn’t visualize, or empathize or give two cents about it.
• Tell Your Story- YOU HAVE TO HAVE PASSION: Someone somewhere might have had told a great story; the story might even have helped him become the greatest leader that ever lived. But that was their story, you need to find yours. You have to be passionate about what you are talking about, or no story would be great enough. Make it personal and make it relevant.
• Develop Your Ideas and Your Expertise: As a dentist, think about events in your life that led you to become a dentist. Who inculcated the values of being punctual or disciplined or what mistakes did you make as a leader in the beginning. Be vulnerable and be you!

So there you go, everything you need to know about the importance of storytelling and ways you can incorporate it into your practice.

P.S. Whenever you’re ready …. here are 4 ways I can help you grow your dental practice:

1. Grab a free chapter from my book “Retention – How to Plug the #1 Profit Leak in Your Dental Practice”

The book is the definitive guide to patient retention and how to use internal marketing to grow your practice – Click Here

2. Join the Savvy Dentist community and connect with dentists who are scaling their practice too

It’s our Facebook group where clever dentists learn to become commercially smart so that they have more patients, more profit and less stress. – Click Here

3. Attend a Practice Max Intensive live event

Our 2 day immersive events provide access to the latest entrepreneurial thinking and actionable strategies to drive your practice forward. You’ll leave with a game plan to take your results to the next level. If you’d like to join us, just send me a message with the word “Event and I’ll get you all the details!  – Click here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures …. just send me a message with the word “Private”… tell me a little about your practice and what you would like to work on together, and I’ll get you all the details! – Click here

As dentists and business owners, you are always on the lookout for upgrades. Always learning, always growing. And in this Digital Age, growth without the incorporation of technology can be quite limiting. Dentistry is no different. Newer methods using digital technology are available and pretty much changing the dental treatment landscape for the better. Have you incorporated these technologies as of yet? Are you thinking about going digital but confused whether you should? Digital dentistry offers precision, speed and profits- and you should seriously look more into it to see if it is path you would like to take.

How Going Digital Can Help Your Practice

Digital dentistry helps simplify workflow. As a dentist, you are always looking for ways to provide treatments as efficiently and as accurately as possible. Computer aided designs and manufacturing provide faster and more aesthetically appealing results. Incorporating digital saves time and money both for the practice as well as for the patients.

Digital workflow is not a fad; it is predicted to be the future of dentistry, along with every other profession and business in the world. Incorporating digitally assisted solutions provides efficiency required for scaling your business. In order to scale, you need to be able to build these workflows and intellectual property assets that you can leverage through.

Define Your Purpose

Digital dentistry is amazingly efficient and lucrative, but this is an investment you should make for the right purpose. Before you go on and purchase an expensive device, you need to ask yourself why you are buying it. Whether you are doing it for the purpose of scaling your business, making big money or because you are genuinely interested in the digital solutions offered by these devices.

Unlike what most dentists believe, these machines offer digital assistance and that is about it. The technology changes the dentist. It is not that the digital technology makes the dentist’s case better. Yes, the potential is there, but it requires training. It is not just an investment of money but precious time and continuous dedication. And that requires the desire to learn about digital dentistry before anything else. So the first question you need to ask yourself is if digital dentistry is something you would like to continuously learn about? If not, then those machines would only serve as beautiful centrepieces in your office.

Learn How to Use Your Gear

So you realize you want to delve into the digital world of dentistry. Great! Next step is to learn the skill. Take seminars, courses, mentorships whatever it takes to learn about CAD CAM and the machines you’d like to invest in. Understand the basics, invest in education and know how to use the gear.

There are two forms of learning. One is to read through the instruction manuals, study the workings of the machine, and second and most important part is practice. Study each case as an opportunity to master your skill. Map your workflow. You have to have a process. You need to know what it is you are doing. And from a design perspective, know what it is you are making before you actually set out to make it. You need to have a clear picture of what the final restoration should look like.

Continuous Learning

As mentioned earlier, you really need to invest in learning and mastering the skills of digital dentistry. The best way to do that is to take up mentorship. Have a guiding light. It’s not like you can just take up a day course and consider yourself all set and ready to create masterpieces. It is quite difficult to learn all the trade secrets, all the steps in just a day course or that of two or three days. You really need someone who can teach you case by case, so that you don’t go through hundreds of trials and errors yourself before getting it right.

Don’t Be Afraid to Temporize

A lot of dentists ditch temporizing all together once they go digital. What this does is, it leaves room for a lot of errors. Temporizing might look time consuming, but if you have to spend three times more of that time trying to fix a probable mistake, then temporizing doesn’t seem all that daunting. And if you look at it long term, say you are looking at a 30 year career, and if you have to temporize for the first two years of doing CEREC, chairside so that you can produce incredible restorations for the next 28 years, then it’s not a bad bargain.

Create Your Own Path Way to Success

There are two groups of dentists; one that are willing to incorporate digital and the others that aren’t. And they both are doing equally well or bad, depending on their level of determination and mastery. The fact is, digital dentistry can reap great results, provided you give it due time for learning and experience. But, if a digital workflow does not sound something you’d be comfortable with then there is no reason why you should opt for it. There are a thousand different pathways to success, with and without the assistance of technology. While you should look for inspiration and mentorship, try to pave your own path to success, because that’s the only one that can take you to your goals.

P.S. Whenever you’re ready …. here are 4 ways I can help you grow your dental practice:

1. Grab a free chapter from my book “Retention – How to Plug the #1 Profit Leak in Your Dental Practice”

The book is the definitive guide to patient retention and how to use internal marketing to grow your practice – Click Here

2. Join the Savvy Dentist community and connect with dentists who are scaling their practice too

It’s our Facebook group where clever dentists learn to become commercially smart so that they have more patients, more profit and less stress. – Click Here

3. Attend a Practice Max Intensive live event

Our 2 day immersive events provide access to the latest entrepreneurial thinking and actionable strategies to drive your practice forward. You’ll leave with a game plan to take your results to the next level. If you’d like to join us, just send me a message with the word “Event and I’ll get you all the details!  – Click here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures …. just send me a message with the word “Private”… tell me a little about your practice and what you would like to work on together, and I’ll get you all the details! – Click here

So what is your marketing budget? How much are you willing to invest in promoting your practice? Are marketing gurus hunting you down on social media, via emails and personal phone calls? Are they promising to take your marketing and your business to another level by offering ‘fool proof’ marketing strategies that your competitors aren’t even aware of? Can you read through their scam? Have you fallen prey to their scam only to realize you did not really get the return on investment they promised and you anticipated?

Too many questions up there with not many answers? Okay I’ll stop. What if I told you marketing really isn’t about the big investments but rather about finding the right little tweaks? Would you believe me? No? How about I show you exactly how?

I can almost feel the hope, the uncertainty and even a little scepticism from dentists on the other end of the screen. And I don’t blame you. Marketing budgets are costing an arm and a leg for most businesses, but the returns aren’t even getting a glove or a sock back in return. Does that mean you shouldn’t be investing in marketing? No! All this means is you should be investing more time and effort in the small things that are often overlooked and seldom acknowledged for the power that they hold. Down below are the little things in marketing that can help you generate bigger results.

The Market for Little Things

The little things are the offers on the third page of your flyer that most prospective patients overlook. You have free Wi-Fi? Your patients can book appointments online? Do your patients know that they can? Well they should! So you need to make extra effort to let them know that their comfort is important for you, and doing so doesn’t really require a mega marketing campaign, just a little personal message or an added amenity can easily do that.

Understanding your Patients

Marketing does not work the same way for everybody. What might attract one consumer might actually dissuade another one. So you need to really understand and cater to your different types of patients. For instance, remedial patients are looking for a dentist that has the training, the experience and the equipment to offer a pain free treatment. You’d need to let them know that you’d be accessible in case something goes wrong so maybe a direct contact number might attract them, or an easy process for booking an emergency appointment. So basically you need to apply marketing methods to build trust with them.

While trust will be equally important for cosmetic patients, they would likely be looking for success stories of other patients.

You need to understand your prospective patients and cater or market to them accordingly. Again, you don’t need big budgets to do that. Just checking through your website and social media for the right wording and imagery to sell your services accordingly can help.

Designating the Right Jobs to the Right People

I see so many people going to web designers to design their websites, without consulting any marketers first. A web designer can design a pretty website, but he may not be able to generate traffic or convert it into sales. It is highly important to designate the right job to the right people. Similarly, don’t let your secretary post important updates or respond to queries on social media either; unless of course she is trained in customer support. An in appropriate response to a query or a grievance posted on social media can do a lot more harm than you think.

The Marketing Marco Polo

Regardless of what the marketing gurus have you believe, nobody has figured out the guaranteed marketing technique yet. It is a hit and miss process; which is why I say focus on the little things, because they do ultimately make for bigger results. But the trick is to keep on experimenting. Did you try changing the fonts or the size of the reviews? Maybe make them more visible. Did it make a difference?   The idea is to keep testing new things and then continuously assessing the data to see if it actually worked or not. Are you getting warmer, are you getting colder, basically playing Marco Polo. This way you can invest more on what’s working and ditch what isn’t.

Make it Personal

I am a big believer in old school marketing. Where marketers took the time to give a personal phone call or knocked on your door to talk about the products they were selling. And that one-on-one experience is really missing today. How many promotional emails can you read or respond to in a day, especially when none of them talk about you but rather about themselves? What if you received a box hand delivered to your door? You know the kind that has a little marketing present in it for you? Doesn’t that make you feel cared for? And considering that not many are doing it, it would make a “standout” statement.

It’s not about doing things the old way, but rather just making your contact with patients more personal and unique. If you are sending an email reminding your patients about their approaching appointment try to be more personal. You can remind them why they need to keep that appointment and that you care about their health. Put them first in all your communications.

Final words

Here’s a round-up of the little marketing tweaks that make big differences in marketing:

• Focus on the small efforts.
• Keep track of what is working and what isn’t.
• Don’t designate jobs to those who aren’t trained for them.
• Look for the unique! Do what no one else is doing.

Always put more effort in reaching out on a personal level.

P.S. Whenever you’re ready …. here are 4 ways I can help you grow your dental practice:

1. Grab a free chapter from my book “Retention – How to Plug the #1 Profit Leak in Your Dental Practice”

The book is the definitive guide to patient retention and how to use internal marketing to grow your practice – Click Here

2. Join the Savvy Dentist community and connect with dentists who are scaling their practice too

It’s our Facebook group where clever dentists learn to become commercially smart so that they have more patients, more profit and less stress. – Click Here

3. Attend a Practice Max Intensive live event

Our 2 day immersive events provide access to the latest entrepreneurial thinking and actionable strategies to drive your practice forward. You’ll leave with a game plan to take your results to the next level. If you’d like to join us, just send me a message with the word “Event and I’ll get you all the details!  – Click here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures …. just send me a message with the word “Private”… tell me a little about your practice and what you would like to work on together, and I’ll get you all the details! – Click here

“Liberate yourself from the need to be right.”    

Seth Godin

This quote by Seth Godin really resonates with me; because it is everything that is wrong with the role of leadership today. We are so consumed by the idea of being in power and leading a bunch of people that our need to be right precedents business interests and goals. A true leader is someone who does not walk in front of his team, but beside them, and if need be behind them, cleaning up their mess for them. But that really takes a lot of courage and vulnerability. And these are the two attributes, among others, that we will discuss today for leading high performance teams.

Leadership roles have really evolved; they are more about determining who is the boss than about taking responsibility for the hundreds of different things that the team could get wrong. Leaders today want less of the responsibility and more of the perks; which is great for boosting a leader’s ego, but not so great for business or its growth.

No business, no matter how big or small can run with the efficiency of one person, it is run by a team of motivated, dedicated and hardworking individuals. And it is the job of the leader to ensure that they remain motivated and dedicated.

How do You Identify the Untapped Potential?

Leadership is not about being great yourself, rather to bringing out the greatness in others. You have to know your team, their strengths and weaknesses. You need to really bring out their true potential. So how do you identify the untapped potential? You do that by taking the focus away from yourself and pay more attention to your team. Their demands and needs. Many a times, leadershis mistaken for management. Granted good management is essential for leadership, but that’s not all you are responsible for. You are mainly responsible for making sure each member of your team is on board with you, and happily so.

Be the Servant, Remove the Barriers

“What? I thought my job was to lead!” This aspect of leadership is the bitterest pill to swallow by a hard measure, and the most essential too. When you are leading the pack, you are more focused on the road ahead, and less on the people that will actually get you there. Your job should be to serve your team. To see the aspects in which they are lacking and remove those blockages for them. For instance, they may not be sufficiently trained; maybe they are not motivated or clear of their goals. In such cases your job is to identify these barriers and to equip them to be successful. Their success in the long run means success of your business anyway.

Magic of Hard Work, Discipline and Diligence

We are so used to technology, shortcuts and instant results that we have lost the essence of true success. The overnight success phenomenon has really made people a bit lazy. But there are no shortcuts to long term success. You will need to put in all your hard work, be disciplined, consistent and diligent if you’d really want to ace leadership in the long run.

Asking the Right Questions

You know what they say, if you always do what you’ve always done, you’d always be where you have always been. What worked to help you get so far might not be enough to get you ahead. How does someone transition from being key-person dependent to being able to then lead a team who can clone you? So that you’ve got a team delivering on your behalf?It starts with self-awareness. First of all, you need to be aware of your own self, how YOU got to where you are today. How did you overcome the hurdles and barriers to get to point A? Once you answer that, then you can move on to ask questions to get answers about what to do for a more prosperous future. What do you want the next chapter to look like? How do you need to change? How can you motivate your team to be enthusiastic about your five or ten year plans? Leadership is not so much about having answers as it is about asking the right questions.

Be Vulnerable to Lead Effectively

One of the biggest misconceptions about vulnerability is that it is considered a position of weakness. If you accept your shortcomings, then you expose your weaknesses to someone. Now consider it this way, what if one of your team members comes to you with a big idea, but he admits that there are loopholes he isn’t able to figure out? He becomes vulnerable in front of you, but he does not want to let go of his big idea that can really help the business. Would you consider him weak? Or would you jump on the opportunity to work on his big idea with him? The latter right? Well that would be the smart thing to do, because common interests are at stake. It works the same way for a leader too, being vulnerable will only make you stronger because it will allow you to grow- professionally and personally.

The Power of Courage

You do need a lot of courage to make big decisions for your business. But there is a difference between daring to take a big risk and being courageous enough to make calculated decisions that may or may not work. Again, do the latter. Taking risks is a part and parcel of any business that wants to grow or even stay in business in the long run; and those risks require both courage and calculation.
However, rather than taking the entire burden of those risks yourself, as a leader, your job is to involve your team. Let them know that you are unsure and nervous but willing to make big decisions. Also allow your team to take risks, trust them to make decisions and allow them to make mistakes.

Final words…

The gist of it all is that you need to try to be on their team rather than the other way around, doing so would make them vulnerable and courageous too. If you can help them get what they want out of their daily work, let them know their existence in your business is valued and help them have an enriched life, then you will earn their loyalty. And any successful business owner can tell you that a loyal team is the most valuable of all assets.

P.S. Whenever you’re ready …. here are 4 ways I can help you grow your dental practice:

1. Grab a free chapter from my book “Retention – How to Plug the #1 Profit Leak in Your Dental Practice”

The book is the definitive guide to patient retention and how to use internal marketing to grow your practice – Click Here

2. Join the Savvy Dentist community and connect with dentists who are scaling their practice too

It’s our Facebook group where clever dentists learn to become commercially smart so that they have more patients, more profit and less stress. – Click Here

3. Attend a Practice Max Intensive live event

Our 2 day immersive events provide access to the latest entrepreneurial thinking and actionable strategies to drive your practice forward. You’ll leave with a game plan to take your results to the next level. If you’d like to join us, just send me a message with the word “Event and I’ll get you all the details!  – Click here

4. Work with me and my team privately

If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures …. just send me a message with the word “Private”… tell me a little about your practice and what you would like to work on together, and I’ll get you all the details! – Click here