Blog - Page 44 of 55 - Dr Jesse Green

Mums are the powerhouse of our economy – they’re responsible for more than 80 percent of consumer spending. So, how can dental practices make sure they’re marketing effectively to mums?

In this episode, I chat with the author of Marketing to Mums, Katrina McCarter. Katrina is a trailblazer and expert strategist in the field of selling to mums, Australia’s most powerful consumer. For 15 years, she has worked with companies whose target market is mums, including Bonds, Booktopia and ABC Reading Eggs.

In this episode we chat about:

How most businesses are missing out on this huge market
Common mistakes when marketing to mums
Why you need to niche within ‘mums’
The number one thing that influences many mums in a purchasing decision
How to use Facebook to build your relationship with mums
The power of leveraging partnerships to fast track your success
and much more.

Find out more about Katrina McCarter

Marketing to Mums website

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Let’s face it.

Building a business is hard. It’s lots of hard work. Lots of time. And lots of effort.

Some days it feels like all your life revolves around your business.

Like all you do is keep trying. Without necessarily seeing the results you crave.

But what if there was an easier way?

What if you could build your business without so much time, energy and effort? (Click to Tweet)

There’s a secret to building a business that not many people know about.

You see, many business owners make the mistake of thinking they have to do it all themselves.

They forget that building a business is a team sport and that there’s not enough time in the day to do it everything alone. By trying, you’re likely to end up burnt out.

You’re also likely to end up being beaten by those who understand that the most successful enterprises are built by partnering with others.

Remember this formula:

Wealth = Value x Leverage

Where:
Value = your intellectual property, your solution
Leverage = doing ever more with ever less

So how do you utilise this knowledge?

In a word: partnerships.

As Glen Carlson, the co-founder of Key Person of Influence Australia says:

“In order to build real wealth and success, you will need the “spirit of partnership” flowing throughout your entire business.”

What’s Great About Partnerships

Partnerships provide excellent leverage and are often referred to as the ‘money step’ when building an enterprise. When I spoke to Callum Laing about Perfect Partnerships for Small Business he said,

“For me, I think partnerships is by far and away, the easiest way to scale a business.”

Callum has started, built, bought and sold half a dozen businesses in a range of industries across two continents. He’s not only an experienced businessman, he’s also extremely experienced at building business partnerships.

The spirit of partnership is not about a legal definition or contract. It is not about finding other businesses to transact.

The spirit of partnership is about how you approach the partnership.

The spirit of partnership is based on the premise that whatever resources you currently lack, someone else has in abundance.

In a true partnership, the relationship is underpinned by a win-win mentality where the parties benefit more by operating together than if they operated in isolation.

A true partnership requires commitment from all parties and in the event of something going wrong, all parties work closely together to resolve the issue.

Types of Partnerships

In general, there are 5 types of partnerships relevant to dental practices.

Brand Partnerships
Partnering with a person or a brand who enhances your reputation.
Product Partnerships
Partnering with people or organisations that can add to your product offering and add value to your patients / referring practitioners.
Distribution Partnerships
Partnering with people (or businesses) who can get your offering in front of more people.
Introductions
Partnering with people who can introduce you to key people.
Insights
Partnering with people who provide intelligent insights based upon real-world experience.

Corporate Programs

A corporate program represents a partnership between your practice and another business for mutual benefit. The benefit to the other business could be related to staff, customers or something else.

The key is to find out what problems your partner is having and how your program can help solve their problem.

A corporate program can be any of the 5 types of partnerships but typically relates to the first four in the above list.

How To Create A Winning Partnership

Ok, so you’re interested in this idea of partnerships. But it’s risky.

I mean, how do you create a winning partnership? A poor partnership has the potential to do you damage – and no one wants that.

Choosing a prospective partner requires careful consideration.

Depending on what type of partnership you are looking to embark on, you could ask the following questions.

Who do you know or know of, who already has…

An influential brand? Who already has influence? Who has a great reputation?
A quality product or service? Who is already pleasing their customers? Whose product or service do you wish you had invented?
Who has a big customer list? Who is already selling to your target market?
Who is well connected? Who is known and trusted by a lot of your ideal patients?
Who has special insights on best practices in your business? Who’s previously achieved what you want to achieve?

Fast Track Your Business

You don’t have to build your business the hard way. You can build it the smart way.
By partnering with compatible brands or businesses you can take a savvy shortcut. (Click to Tweet) A short cut that few other business owners utilise.

You’ll boost your business the easy way.

You’ll be the envy of your competitors.

And you’ll be helping out the business who partners with you too.

It’s a win-win.

So what are you waiting for? Do a little research, and start shortlisting partnerships today.

Callum Laing has started, built, bought and sold half a dozen businesses in a range of industries across two continents. He is a partner in private equity company Unity Group, director of multiple companies and is cofounder and nonexecutive director of The Marketing Group PLC, listed in Europe. He is widely published, regularly featured in the media and often invited to speak at conferences. Callum is based in Singapore with his family and can be contacted through Linkedin.

In this episode we chat about:

How to build great teams
What is really the best use of your time
The anatomy of a good partnership
How to find good partnerships as a dentist
The major downside of being acquired by a larger company
The innovative way entrepreneurs are levelling the playing field against big corporates

About Callum Laing:

LinkedIn: https://www.linkedin.com/in/callumlaing?ppe=1

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Where do you start?

It’s so confusing, working out how to achieve your goals.

Let’s take your dental practice for example.

You want it to be successful without constantly struggling for patients. So you decide to increase your patient base.

But there are so many options. If you narrow it down to doing marketing, where do you start?

There’s Google Adword campaigns, Facebook advertising, and regular old-fashioned (pre-internet!) advertising.

If you just want to increase our social media presence, you can do Facebook, Twitter, Pinterest, LinkedIn, YouTube … or one of what seems like hundreds of other options available.

How do you know what will resonate with your target audience? Will they love tweets or images or videos?

And if you decide to just use Facebook, it seems like you have to be an expert in ‘organic reach’ to get it to work. Or risk making a fool of yourself.

Or worse, risk wasting your time on something that may not be successful.

It’s so easy to get overwhelmed. To think you need to do it all. And all at once.

Or to start on one track and find yourself miles down some rabbit warren, in a different direction.

So you end up researching Facebook training courses when what you really want is a full appointment book.

Crazy.

And here’s something you may not know. It happens to almost all business owners.

Nearly all of them suffer from overwhelm and indecision because there are so many choices. And so many people claiming to have the answer.

But here’s something else you might not know. It doesn’t have to be this way.

You can avoid drowning in a sea of overwhelm, and avoid spreading yourself too thin.

You can be smart by getting laser focused.

Here’s how.

Restrict Yourself

Don’t try to achieve everything at once. Remember, a successful dental practice wasn’t built in a day. You have to keep chipping away at it.

The best way to do that is to restrict yourself to one big goal at a time. Do you want to increase revenue by a given amount? Do you want to increase the size of your business?

It’s far better to do one thing right than to do lots of things poorly.

Whatever the goal, limit yourself to one big – but achievable – thing. And make sure it’s measurable.

How much revenue – exactly – do you want? What size business – exactly – are you aiming for?

And the important question: when do you want this by?

Whatever you decide, restrict yourself to one big, clearly defined goal, at a time.

Use A Top-Down Approach

Break your big goals down into smaller pieces so you stay on track

If you want to increase your revenue by a specific amount by the end of the year, how will you know you’re on track in a month, or three months, or six months?

The answer is to create milestones.

Pretend you’re writing a contract for someone else to achieve this goal. What would you expect them to accomplish in three months, six months or nine months?

Setting twelve-week goals is my favourite way to work. It allows enough time to accomplish great things because the deadlines are close enough to force you to take action.

The beauty of twelve-week goals is that they allow a one-week breather in the quarter, before tackling the next challenge!

Take The Shortest Path

Looking at each milestone, what is the quickest and easiest way to get there? How can you make the biggest impact on this goal, using the least amount of time, effort, and resources?

It doesn’t have to be perfect, it just needs to be a big impact. Remember the 80/20 rule.

Twenty percent of customers bring in eighty percent of sales. Twenty percent of the world’s population controls eighty percent of the wealth.

So find the shortest path and stick to it. Each time a new task appears, or a shiny new object distracts you, ask yourself: ‘Will doing this help me achieve my goal?’

If the answer is ‘no‘ then be strong. Shelve the idea for another time, or ditch it altogether.

Stay on the shortest path to achieving your goal. Once you achieve this one you can start on your next one.

Find The Next Step

If you start to slip into overwhelm, stop and think.

Ask yourself, ‘What is the single next step I need to take?’

Not the next dozen steps. Just the next single step.

Focus on taking that one step. It might not seem like much, but remember,

The journey of a thousand miles begins with one step. – Lao Tzu

That’s right. One step – and that means no multi-tasking.

In fact, Researchers at the Institute of Psychiatry at the University of London studied 1,100 workers at a British company and found that multitasking with electronic media caused a greater decrease in IQ than smoking pot or losing a night’s sleep.

So, think about your end goal. Focus on the one step and breath. If you”re not sure what the next logical step is, take Tim Ferriss’ advice and ask yourself “ … which one of these if done will make the rest the relevant or easier?”

Know that you can do this.

Calm Yourself Down

Keep yourself calm, particularly around your team.

When you’re stressed and running around trying to get everything done in the shortest possible time, you are your staff’s worst enemy.

Your stress rubs off on them and it doesn’t do either of you any good.

No one works at their best, stressed.

We all achieve a great deal more when we’re calm. Unfortunately, many high achievers are prone to tension and nerves.

If this rings a bell, implement a stress management program for yourself.

I don’t mean anything fancy or extreme. But try meditating or practicing mindfulness, do a little regular exercise and watch your caffeine intake.

Make It Fun !

Remember that your business journey should be fun, not just hard work.

You can achieve your goals far sooner if you get focused, keep calm, and stay on track. But don’t forget to have fun, even while you’re striving to achieve your goals.

Don’t allow yourself to slip into overwhelm. Don’t allow shiny new objects to distract you from your goals. Don’t allow confusion to creep in.

Instead, set your goals, harness your team and reach your destination.

And most of all – believe in yourself.

You are capable of achieving great things. As long as you do them one at a time.

David Phelps is the founder of Freedom Founders.

David made the decision to become a true business entrepreneur, transforming his dental practice to enable him to spend more time with his family.

As a result of his new-found freedom, David began practicing dentistry part-time and subsequently stopped being the “provider” of dental treatment. He ran his practice remotely for another six years before selling to one of the associate dentists.

Today, David is a firm believer that time is our most important asset. He counsels: “You can’t buy your life back at some future retirement age – there’s no such thing. It’s an illusion that unfortunately escapes too many hard-working people.”

In this episode we chat about:

Getting your staff to step up
How to extricate yourself from being the main doctor in a practice
Mindset strategies for managing tough times
What you need to know about changing trends in private practices
Approaching your career in alignment with your personal goals
The freedom blueprint for your life

Find out more about David Phelps

Via his website: https://www.freedomfounders.com

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There’s too many of us.

Dentists that is. There are too many dentists in Australia to run a successful business, given the patient to dentist ratio.

So you need to be smart to be successful. Because there are a lot of good dentists out there.

Caring, capable and qualified dentists, just like you.

But are they clever? I mean clever in a business sense. Smart enough to create solid, successful practices.

Smart business owners display strong leadership. They display qualities that other, less successful, business owners don’t.

By ‘strong leadership’ I don’t mean they’re dictatorial or authoritarian. Strong leaders create resilient, supportive teams.

“A team isn’t a bunch of kids out to win. A team is something you belong to, something you have to earn.”

Gordon Bombay, The Mighty Ducks, 1992

A dental practice can’t survive without a high-performing and elite team, it’s as simple as that. But your team will never survive without a strong and dependable leader.

And if you want your practice to reach its maximum potential, you must be willing to develop your leadership skills.

To progress through the stages and growth of a dental practice requires effective leadership.

The more you thrive, the more your business thrives. For your business to grow, first you as the leader must grow.

Leadership can be tough as James Greenshields shared on the Savvy Dentist podcast. James is an ex-Army Major who recovered from post-traumatic stress after his armoured vehicle was hit by a roadside bomb in Iraq back in 2007.

His key learning came in Iraq when his team were not performing at their best. He realised that everyone needs to be initiated into a tribe, and each tribe has a culture.

Initiating people is important so the tribe has trust in the person, but also so that the person has self-trust. We need to nurture people appropriately.

James says we need to give them,

“…the appropriate level of support which at times is tough love, and empathetic compassion but at the same time it’s not destroying another person it’s actually pushing them harder to allow them to grow into the person that they really are.”

So a strong leader needs to exhibit a number of qualities. Let’s look at them.

24 Leadership Qualities For A Successful Business

Great leaders:

Have clear vision and ability to inspire “buy in”
Constantly develop and improve themselves
Focus on the situation, issue, or behaviour, not on the person
Respect others while maintaining their self-confidence and self-esteem
Maintain constructive relationships
Use initiative to make things better
Lead by example
Lead the way
Generate enthusiasm
Say “we”
Show how it is done
Develop and empower people
Give credit
Ask
Say “let’s go”
Prioritise the team
Delegate with appropriate training and development
Demonstrate appreciation
Have a flexible and adaptable leadership style
Are active listeners
Coach employees
Depend on goodwill
Provide feedback in a timely manner
Set expectations

As a dental business coach, these are the attributes I see possessed by leaders of great dental practices.

But there are also different levels of leadership when it comes to your team. They will follow you at different stages of their development too.

The 5 levels of leadership are:

1. Position
People follow you because of your position and because technically they have to.

2. Permission
Your staff follow you because they want to. You have gained their permission and trust.

3. Production
People follow you because of the results you get and what you have done within your business.

4. People development
Your team members will follow because of what you have done for them.

5. Pinnacle
This is about respect. People will follow your lead because, ultimately, they respect who you are and what you represent.

Create a Collaborative Team

Great leaders are constantly improving themselves, both professionally and personally.

They learn to lead themselves so they can lead others. That’s right, they learn to lead.

Just like you can learn to lead. In fact, you must learn to lead if you’re going to have a successful dental practice.

You set the example. You lead your team in the direction you want to take your dental practice.

You owe it to your team, and most importantly, you owe it to yourself.

Because becoming a great leader is the first step in practising to the max, and leading a happy life.

Want to take the next step? Contact me for a strategy session and transform your business and your life today.

James Greenshields is an ex-Army Major who recovered from post-traumatic stress after his armoured vehicle was hit by a roadside bomb in Iraq back in 2007. The ground-breaking work he does with employees of large award-winning corporations now sees him regularly consulted by leaders of these organisations in the area of Resilient Leadership.

We talk about in this episode:

Finding meaning in adversity
The difference between principles and values
How gratitude makes you a better leader
Establishing and maintaining great team culture
How inclusive decision making is key to functional teams
The value of team initiation
James’ top tips for being a great leader

Find out more about James Greenshields:

Website: Centre For Resilient Leadership

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It’s what you want, right?

Business success, that is.

I know you’re in dentistry to make a difference and to help people. You’re here because you care.

You want to help your patients by looking after them and providing the best dental treatment you can.

That’s what got you into dentistry in the first place.

But dentistry is a high-risk business with high overheads.

So, to keep looking after people, you need a successful business.

Otherwise, you’ll find yourself in an unsustainable position. Possibly even out of business.

Despite how much you care.

Caring is important, as is being a good dentist. But it’s not enough.

These days you also need to be a savvy business person too, and that’s hard. It’s complicated and time-consuming.

Learning how to run a successful business can be a full-time job that can take years. And you don’t have time for that.

So here’s something you do have time for – my Minimalist Guide to Business Success.

1. Master Fundamentals

Things might be easy to learn, but mastery takes time and effort. Invest time and effort to become a master at what you do.

Be as meticulous with these fundamentals as you are with your dentistry.

This is the same as ensuring your car is ready for a road trip. You fill up with petrol, maybe check the air pressure in the tyres or that you have enough oil.

You do the little things that can make the difference between getting there, and getting stranded on the side of the road.

It’s the same in your business.

Use your customer’s name and focus your complete attention on them when they visit. Make sure you Wow every customer, every time they visit.

Master the art of skyrocketing patient loyalty. Loyal patients are the foundation of a successful practice, so take the time to foster that loyalty.

Loyal patients are the foundation of a successful practice, so take the time to foster that loyalty.

2. Keep It Simple

No splitting the atom. Keep it as simple as possible – and no simpler.

Some of us fall into the trap of thinking that complex or complicated solutions are better. They’re not. But neither are overly simple solutions.

Let’s say we’re going to drive from Sydney to Brisbane.

It would be madness to stop at every town along the way. That would simply slow us down, as complicated solutions do.

But driving that far without a break would be dangerous. That would be overly simple.

The answer is come up with a reasonable number of stops that allow the driver to rest and revive. This makes the journey safer and more enjoyable.

It’s the same in business. You need to simplify as much as possible but no more.

The trick is to know the tipping point, and only you can ascertain that.

3. Think Critically

You’ve got to think about your business. It is not a paint by numbers exercise.

You need to plan your short, medium and long-term goals, and then take action to achieve those goals.

Nothing is going to happen without this critical thought.

It’s like the road trip we were planning earlier. You need to know where you are, and where you’re going.

You can’t just start driving and hope you’ll end up somewhere interesting.

You need to think critically about the best way to reach your destination. You need to consider your route, your breaks, and your journey.

You need to consider your route, your breaks, and your journey.

4. Know The Main Thing

Keep the main thing the main thing. Focus on what’s important.

Don’t allow yourself to be sidetracked.

We all suffer at least a little from bright shining object syndrome. This is the phenomenon that convinces billions of people every day that they should be doing something different from what they are actually doing.

A new idea captures your imagination and attention in such a way that you get distracted from the bigger picture and go off on a tangent. Instead of remaining focused on the goal.

Using our road trip analogy, this is like taking too many unscheduled stops along the way. We see a sign to some attraction, and off we go.

Before we know it we’re way behind schedule – or have forgotten where we’re going in the first place.

To run a successful business, you need to make sure you know what’s important. Figure out the steps you need to take to achieve your goals and focus on them.

5. Understand Accountability vs Responsibility

To be victorious, you need to think like a champion. That means exercising ownership, accountability, and responsibility.

If you think like a victim and practice blame, make excuses and go into denial, you’ll never get anywhere.

It’s also critical to understand the difference between being responsible and being accountable. The main difference is that responsibility can be shared, whereas accountability cannot.

Going back to our road trip, let’s say we decide to share the driving with our team. Whoever is driving is responsible for keeping the vehicle moving safely in the right direction.

However, if you receive a speeding ticket during the trip you’re accountable for it (unless you can prove someone else was driving at the time). Because it’s your vehicle.

As a business owner, you can share a range of responsibilities with your staff. But you’re ultimately accountable for the financial success of your business.

6. Have Fun

Being in business has to be about having fun. You have to enjoy it.

This goes beyond enjoying your work and your workplace. Your sense of fun can affect your dental practice.

It can help you find and retain great staff, increase patient loyalty, and differentiate you from your competitors.

People love hanging out with positive people. So having a strong sense of fun attracts people – including patients – to you.

That’s why you’ll often see our new hashtag: #hfgsd, which stands for Have Fun Getting Stuff Done (off course, the ‘s’ could stand for something else …).

Because we believe in practising what you preach – and we like to have fun too!

It’s Not Rocket Science

Many people find it too hard to create a thriving practice. They give up.

Or they create a business that’s “good enough”. But why would you settle for that?

Why settle for “good enough” when you can be great? As Jimmy Johnson said,

“The difference between ordinary and extraordinary is that little extra.”

And you can create something extraordinary.

Because business success isn’t rocket science. It’s just a matter of mastering the fundamentals, keeping things simple and staying focused.

You can do that.

You can establish priorities, think like a champion and have fun while you do it.

That’s right. You can have fun while you build your extraordinary business.

So what are you waiting for?

You can sit there, continuing to struggle, or you can have the time – and business – of your life.

So go. Have fun. Be extraordinary.

Jason Cunningham is one of Australia’s leading business growth experts.

Over a 20 year career, he’s inspired thousands of business owners to take action to build a better business, and get the full financial and lifestyle rewards they deserve from their business.

At 24, he co-founded the business and personal wealth advisory firm The Practice which focuses on liberating people’s lifestyles.

As well as a successful business owner, Jason is a Fellow of CPA (Certified Practicing Accountants), author, industry commentator, engaging keynote speaker, and a member of Channel 10’s The Living Room.

His experience, engaging personality and down-to-earth style make him a unique voice in the small and medium size business space.

In this episode, we chat about:

How adversity is a better teacher than success
The 7 steps to building a successful business
Why you need to learn to “sack yourself”
How to create an organisation culture that attracts and keeps amazing employees
Why the financial data is not the driver of your business
The value of strategic planning and more!

Find out more about Jason Cunningham

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What if you could get free media coverage?

Imagine your business being featured on a major television show, or in a feature article in a prominent publication.

The exposure would be fantastic. You’d look like a rock star.

Everyone would know who you are, and your business would sky-rocket.

It would be like winning the lottery.

Many small business owners dream like this, but few put their plans into action. And I confess that talking with Deb Morandin on the Savvy Dentist this week got me thinking.

I know we couldn’t cover everything in the podcast, so I did a little research. I found there are several mistakes that small business owners make in this area, and steps you can take if you want to increase your chances of getting your business media exposure.

Let’s take a look at what’s involved.

Major Media Mistakes Business Owners Make

Amanda Westphal is the founder of Prize Pig, a business that helps small businesses gain media exposure, and she shared a few common mistakes with us.

These are the top mistakes they see small business owners make:

Writing a press release

Amanda says it’s better to cultivate a relationship with the journalist, rather than just pitching them.

Sending out emails to a media list

Again, Amanda says to establish and nurture a relationship with a few journalists rather than sending out a shower of emails.

Not being newsworthy

What’s news in your business isn’t necessarily of interest to the public. So be sure you have something newsworthy before approaching a journalist.

Expecting instant results

Like anything in business, PR rarely leads to overnight success. So don’t expect immediate results and understand that you need to capitalise on any exposure.

Asking questions

Tell them what you have and when you’re available, don’t ask what they want. You want to be the authority in your field.

So now you know the pitfalls, let’s look at the steps to achieve success.

Steps to Success for Appearing in the Media

If you want to get your business in the media, here’s what you need to do.

1. Know Your Target

Dennis Rutzou Public Relations say to start by preparing a media list. Establish where you want to be seen or heard. Do you want to be on television, radio, newspaper or online?

Select some specific shows or publications that would benefit your business and allow you to be seen by your target audience.

2. Do Your Research

Next, get to know and understand the media you’re targeting. Listen to the radio station, or watch the television program.

Familiarise yourself with the sort of stories they cover, and the names of key players. Doing this will give you a better chance of building a relationship with the journalist.

3. Create A Resource Page

Small Business Trends say to create a media resource page or a media pack that journalists can download. This should include your logo, professional images of business owners or partners, and basic facts about your business.

Make it easy for journalists to get hold of the relevant information. If they find it too hard to get these details, they’re likely to cut you out of the story.

So make it easy for the right people to find the information.

4. Build A Relationship

These days it’s easy to find people and start to create a relationship with them online. Journalists want to be found, so it’s easy to get hold of their Twitter handle or find them on Facebook.

Remember, this is not a one-way relationship – you need to do a little courting. Try following them online and share their stories, comment on their posts, or tag them online if it’s appropriate.

It’s a fine line between courting and stalking, so be strategic and considerate when you’re fostering the relationship.

Also, be sure to give a shout-out to any media mentions, just like this Canadian restaurant who were featured in a list of best restaurants.

5. Be Newsworthy

CANpr help small businesses with public relations, and they say,

“The most important thing to remember when you’re trying to get media coverage for your business is to make sure your story is actually newsworthy. The media are swamped with plenty of story ideas and will refuse to touch yours if it’s not!”

So if you have an idea for a story, what exactly makes it newsworthy? CANpr recommends checking that your idea is:

Timely: It must be new or current. If it’s about something that happened last week, it’s too late
Significant: The more people who are affected, the more newsworthy it is
Local: This is where small business has an advantage because they’re often on top of local issues
Prominent. You’re onto a winner if the people involved are prominent (think: celebrity)
Emotive. Human interest stories are often highly emotional. Look at the story of the Bullied Buck-Toothed Kid Who Finally Gets His Perfect Smile.

Promote Your Mass Media

Here’s the secret that no one will tell you. Mass media is only the first step in an effective marketing strategy.

Mass media promotes your business and is great for credibility and awareness, but it rarely brings in revenue. Best-selling author Nick Nanton sees businesses invest a fortune in getting media exposure but then fail to follow through. Nick says,

“Get as much mass media as you can get, then promote your mass media appearances and content through direct media to your core audience of prospects and clients.”

He says that if you don’t promote your media appearances regularly, then your message is only heard once. And that gets you little to no return.

Media exposure can be a great tool in your marketing strategy, but it shouldn’t be the only one. So if you harness it, be sure to make the most of the publicity.

Get In The Media, Now

Getting your business in the media is not rocket science. It’s eminently doable.

You don’t need to sit around waiting for miraculous media exposure. You just need a clear plan and a little effort.

Start narrowing down your targets and doing a little research now, then create a media resource pack that people can download easily. Build relationships with relevant journalists online, and pretty soon an opportunity will present itself.

Play your cards right, and pretty soon you could be the next ‘overnight success’ you see on screen. Stop reading and start taking action – you’ve got this!