In this episode, I am joined by Gina Lednyak. Gina is the Founder and Social Media Director at L&A Social Media, a social marketing agency, with over 7 years of social media marketing and digital experience. Gina has worked with large companies as well as small and medium enterprises.

In this episode we chat about:

  • Biggest problems small businesses have with their social media
  • Utilising psychology in your marketing
  • Social media strategy
  • Figuring out which platforms to use
  • Making time for social media
  • Developing your content pillars
  • And more

Where you can find Gina Lednyak:

L&A website www.landasocial.com

LinkedIn https://www.linkedin.com/in/ginalednyak

Twitter: https://twitter.com/ginalednyak

Do you wonder how to create a successful dental practice?

A practice where there’s an endless supply of loyal patients eager for an appointment.

A practice that virtually runs itself because your staff are resourceful and independent.

A practice where you sleep soundly rather than lying awake worrying about income … or profitability … or staffing issues.

It can seem impossible. Illusive and unattainable.

You know you need to work hard, and you’re doing that. In fact, you’re working so hard you’re exhausted.

Some days you feel like a hamster on a wheel. Endlessly running as fast as you can, but not making any progress.

Some days you wonder if it’s really possible to create a successful practice that fulfils your dreams.

Some days you wonder if it’s all worth it.

And you’re right. It is hard work and it can be exhausting.

But it doesn’t have to be.

You see, there are people who’ve worked out how to run successful practices on autopilot. And if they can do it, you can too.

They’re not smarter than you, they’ve just learned the keys to success.

I believe there are 5 maxims needed to create a successful dental practice. Let me share them with you.

1.  Success is the Result of Focus

It’s not about working harder or working longer hours, it’s about getting laser focused even if you’re drowning in overwhelm. You must stay focused on what matters.

There are so many distractions. There are so many tasks and projects that compete for attention each and every day.

Your role is to cut through that cloud of clutter. Treat them like flies at a barbeque.

Each time a new task appears, or a shiny new object appears, bat it away. If it won’t help you achieve my goal you must ignore it.

There are no magic bullets in business. Success is the result of focus.

successis-due-to-focus

2.  Values Increase Profitability

A values-driven business is more profitable. But more importantly, it’s more fulfilling. (Click to Tweet) And fulfillment is critical if you don’t want your business to become just another high paid job.

Fulfillment is also critical to your team. When you have a values-driven business your team become more loyal, more stable and more proactive.

Why? Because you’re giving them something to believe in and hold on to.

Values also affect your patients and can significantly increase patient loyalty. Think about Apple vs PC, Holden vs Ford or Android vs iPhone.

People become fiercely devoted to their chosen product and can go to extremes to defend their position. Which is exactly what you want your patients to do.

3. Results Speak the Truth.

We and we alone are responsible for our results. Successful business owners stand up and take responsibility.

They know the difference between leadership and management. They have a clear vision for their team and develop excellent communication skills.

They know how to delegate effectively and they develop leadership skills in others. They don’t blame or judge, they constantly strive for success.

results-speak-the-truth

4. Income Follows Assets.

At a basic level, this means that you need to have a house in order to charge rent. On a business level, this means that you need to have assets to generate income.

Those assets can be physical assets or goodwill but a truly successful practice goes further. If you want a high performing dental practice you need assets in the form of systems. (Click to Tweet)

It’s the only way for your business to thrive without you. And as you move through the five stages of practice growth you’ll need solid systems in place before you can scale effectively.

5. Outstanding People Succeed

To be successful, you must be exceptional at what you do. This is more than being an exceptional dentist.

Commit to CANI! Constant And Never-ending Improvement. ~ Tony Robbins

Commit to constantly improving your dental practice systems, dental marketing, and practice management. This will ensure a continual focus on providing an exceptional patient experience.

You must be remarkable because it’s the little things that make a big difference. That little extra that turns ordinary into extraordinary.

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Create A Successful Dental Practice

Success is not as elusive as you think, and it doesn’t require more effort or more hours. It requires focus and a commitment to continual improvement.

It’s not about overnight success.

It’s about creating a values-driven business that brings you and your team fulfilment. It’s about creating loyalty and value for your clients.

It’s about taking responsibility and creating assets for your business.

Other people have created successful dental practices and you can do it too. You just have to commit.

You can do that, can’t you?

 

 

 

If you want a successful business in the New Year, you’re in the right place!

In this episode, I walk you through my tips and strategies for finishing the year strongly so you start the new year on the right foot. We have a tendency to limp toward the end of the year, but that means we don’t spend December as productively as we could. And in January we are playing catch up. Here’s how to avoid losing two months of the year.

In this episode I chat about:

  • Why you should focus on critical drivers
  • The 21-day sprint
  • Avoiding distractions
  • Celebrating wins
  • Reflecting on lessons
  • Rest and recovery
  • Thinking about what we want out of 2017
  • Having a 90 day plan for the new year

Want more? Check out the post that accompanies this podcast, How to Set Yourself Up For Success in the New Year.

Can you feel it?

The end of the year is fast approaching. Old Father Time is starting to breathe down our necks again.

It seems that most of us end up feeling pretty tired and worn out at the end of the year. We’re looking forward to a break.

Some time to relax and chill out. Some time with friends and family.

A little summer holiday – or a long one if you’re lucky!

Of course, some of us take the other approach. They’re frantically running around trying to cram in a few extra tasks before the year runs out.

They’re also tired, but they’re fuelled by adrenalin. Desperate to get things done.

Sometimes they’re driven by the guilt of not having taken action earlier.

Whatever your end of year looks like, just stop for a moment.

Breath.

Re-focus.

Relax, because I’ve got you covered. There are only six things you must do before the end of the year.

You have four weeks, and I know you can do this.

Ready?

1. Finish Hard

Go on, admit it. You have a few loose ends lying around.

It’s OK, we all do. We all have things that we mean to do but leave. For all sorts of reasons.

But let’s not leave them any longer. Let’s finish 2016 strong and clean by finishing all those little outstanding things. Those tasks we’ve been meaning to get to.

And don’t add to the pile. Don’t peter out over the next couple of weeks, and let things go until next year.

Instead, keep doing what you always do, right through to the end of the year.

That way 2017 will have a moving start, rather than a standing start. You won’t have to build up all that momentum. You’ll have retained it.

2. Set Up 2017

Take the time now, before the end of the year, to set yourself up for success in 2017.

Keep presenting treatment plans, keep sending out recalls and keep ensuring your appointment book is full.

You want to make sure you return with a full appointment book. But it’s more than that.

It’s also about annual planning. Making sure you have a strategy session to map out your business goals.

It’s about organising a team event to communicate those goals and inspire those around you to strive towards your vision.

It’s about arranging monthly meetings to check how you’re tracking against your annual targets and booking regular team reviews with each person who reports to you.

Do the necessary planning to ensure that next year is a successful one. Because success is nothing to do with luck and everything to do with planning and action.

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3. Celebrate 2016

You work hard and it’s important to celebrate.

Celebrate your wins throughout the year. Celebrate where you are now compared to where you were twelve months ago.

I recommend celebrating in three key areas. They are: with yourself, with your family and with your team.

Celebrate all the financial, emotional and intellectual growth you’ve achieved as an individual.

Rejoice with your family and reflect on the year that’s nearly complete.

Applaud the efforts of your team. They need to know what they’ve done well during the year, and hearing it will increase their loyalty.

4. Take A Guilt-Free holiday

Plan a holiday. You need it and so does your business. (Click to Tweet)

It doesn’t have to be over the summer months, but you need to schedule it. If you’re taking time out over the next few weeks, then make sure you plan when your next holiday will be.

You need something to look forward to and keep you motivated.

Holidays are a crucial investment in your mental and physical wellbeing. You need time to unwind, recharge and refocus.

Returning to work after a good break brings about calm and clarity. You can see the world differently, and often solve problems that seemed insurmountable before.

holidays

5. Focus On Your Health

Just like holidays are essential for wellbeing, so is your health.

You’re an important person. You care for others. You support your patients and your staff.

And you can’t do that effectively unless you’re in peak condition.

So take the time to reflect on your health. Is it where you want it to be? If not, what can you do to improve it?

If you find yourself focussing on all the obstacles that make it hard to exercise or eat healthy food, stop and reframe.

Ask yourself how you can make this work. How you can increase your health.

By focussing on how you’ll start seeing new ways of dealing with those obstacles, and you’ll work out a plan that’s effective for you.

6. Think And Reflect

Every successful business owner needs to take the time to think and reflect. (Click to Tweet)

Consider what worked well this year, and what didn’t. What will you do more of? What will you do less of?

Don’t get caught up in things you perceive as failures. They’re learning events. Remember Henry Ford said,

“The only real mistake is the one from which we learn nothing.”

Keep a little book of lessons where you record your learnings. This will become a treasure trove of information.

A golden book of memories that will keep you moving in the right direction.

keep-a-book-of-lessons

Set Yourself Up For Success

You can finish this year strong, no matter where you’re starting from.

Take these next four weeks and use them to your best advantage.

Learn what lessons you can from the setbacks you’ve experienced, and put those lessons to use.

Celebrate your wins with family, friends and colleagues.

Make plans to ensure your success for 2017. Your business success, your physical success and your psychological success.

That includes planning a guilt-free holiday, and retaining – or improving – your health and fitness.

When you finish strong, you’ll be able to really relax and feel proud of your efforts during the break.

John Green once said,

“What is the point of being alive if you don’t at least try to do something remarkable?”

There might be only four weeks left, but you have no other time but now.

So go. Be remarkable.

 

 

This week I’m joined by Dr Ayesha Aijaz. Dr Aijaz owns two practices in Melbourne and has vast experience in private practice. She has an interest in cosmetic dentistry and strives to bring the right combination of comfort, health and aesthetics to every patient. In this episode, she shares how she runs two practices and is only on the tools one day a week.

In this episode, we chat about:

  • The key drivers of growth
  • Embedding a practice in the community
  • The importance of your team and managing them well
  • How systems are vital to practice health and growth
  • Delegation and time management
  • And more.

To find out more about Dr Ayesha Aijaz:

LinkedIn: https://www.linkedin.com/in/ayesha-aijaz-33b19863

Website: http://www.smileworksdental.com.au/about_aijaz.html

Are you suffering from Facebook shame?

It’s OK, we’ve all been there. It’s hard to keep up with the big organisations who have slick Facebook feeds, loads of great images, and plenty of people to make them look good.

How’s a small business owner supposed to compete? You already wear so many hats.

You’re a HR Manager troubleshooting moral issues before they occur. You’re a marketing manager drumming up new business each and every day.  You’re a systems manager crafting and coordinating processes to streamline operations.

And the list goes on. So how on earth are you going to find the time and resources to create a killer Facebook feed?

More importantly, why would you want to?

Well here’s the cold hard truth. It doesn’t matter whether or not you want to. You have to.

Seriously.

You already know there is an oversupply of dentists and there aren’t enough patients to go around. But here’s something you might not know.

You can’t afford to ignore social media, or to have a poor presence. (Click to Tweet). Here are a few reasons why:

  1. More than half (52%) of marketers say Facebook is “the most important social network they use to grow and market their business.”
  2. Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media
  3. Social is viewed as the second-most effective digital tactic for customer retention, behind email
  4. Consumers say that social media plays almost as big a role in purchasing decisions as does television
  5. 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online

So how do you have a great social media presence without taking all day, or spending a fortune on experts or virtual assistants?

You use shortcuts and smart tools to slash time and turbo-charge your impact. As a business owner, you also have a very special superpower – stay tuned to find out what it is and how to make the most of it!

Create Killer Images

First, let’s look at image creation tools because images have a huge impact in social media and can drastically change your Facebook feed.

You don’t need to hire a graphic designer, buy expensive software or slave all day to create great images. Here are three tools that virtually do it for you.

Oh, and they’re free. That’s right – they won’t cost you a cent!

1. Quotes Cover

Want images created for you, ready to download and use? Visit the quotes gallery  – it offers a big range of simple, funky quotes ready for use.

If you want something with a photo the quote of the day link gives you a new photo quote each day, like the one below.

love-imperfection

 

If you want to create your own unique design you can either redesign the quote of the day or start from scratch. Quotes Cover makes it easy by supplying quotes you can choose from (or you can type your own) and walking you through a simple 3-step process.

2. Recite

Drop an inspirational quote into Recite, then select the format you prefer. It’s that easy.

In fact, the program offers a selection of quotes grouped under different categories. So you don’t even need to search for wording – you can use the quotes on their site.

There are loads of different style options and the image quality is high.

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If you change your mind, just change the format. Super simple.

recite-150hbva

3. Pablo

Pablo is provided by the social media scheduling tool, Buffer. It has a simple, easy to use interface but still produces great images.

pablo

You can change fonts, text size and add your logo so it’s excellent for creating branded images.

4. Pep Up Your Popularity

What if I told you there was a tool that you could use that is scientifically proven to boost engagement?

Not only that, but this tool can help you save time and stay organised because it has a built-in scheduler that’s fully customisable. It helps you find content, and plan, schedule and manage your posts.

It even sends you a simple, brief report on how your social media is performing. And you can use it at no cost!

Now, their free plan is limited to 1 social media profile and 5 posts per day, but if you need more than that their pricing starts at $11 USD a month. So it won’t break the bank.

Post Planner has content that is ” … prevalidated, star-ranked, and 100% scientifically guaranteed to perform.” Here’s a peek at their dashboard where you can find popular quotes, articles and status ideas.

postplanner

 

5. Harness Your Superpower

As a business owner, you have a very special superpower – your team. (Click to Tweet)

They’re a group of people who are there to support and help you build a successful, thriving business.

At the beginning of this post I promised you 5 simple tools for Facebook, and I’m not implying your team is simple. 😉 But there is a simple way they can help you.

You see, popularity on Facebook is all about momentum.

When it comes to momentum it can be hard to get things going, but once something starts to move it gathers speed. So if you want a powerful Facebook feed, involve your team.

Ask them to like your daily posts. Ask them to comment on questions you ask online.

This is not about falsifying the figures, this is about starting engagement and popularity. You know what it’s like when you’re at a presentation and someone asks if there are any questions.

No one wants to raise their hand. But once one person asks a question, more and more people chime in.

It’s the same in social media. No one wants to be the first, but if your team break down that initial barrier by liking and commenting, you’re more likely to engage your real audience.

Simple Tools for Facebook

Social media doesn’t have to be the difficult, time-consuming beast that most people make it out to be.

A few simple tools, a little help, and your Facebook feed will be rocking. You’ll be able to create graphics in moments, find content your audience loves, and give your posts the kick-start they need.

Better yet, get your team involved in creating and curating your content. And if you want to create posts that are really popular, use images of your team.

It’s a sure-fire way to put some socialising back into your social media feed.

So what are you waiting for? Hop over and grab some images from the quotes gallery, start snapping some pics of your team, and get your business to rock-star status in no time.

 

Cate Scolnik helps business owners increase engagement, authority, and influence. She specialises in “done for you” online marketing and gets results through effective social media management, blogging and content marketing strategies.

Cate is an experienced writer and has worked with some of the most respected experts in the online environment — including Lori Deschene of Tiny Buddha and Jon Morrow of SmartBlogger.

Cate’s work has appeared on some exclusive and influential sites, including Huffington Post, MindBodyGreen, Marc&Angel, LifeHack, and others.

In today’s episode we chat about:

  • How blogs help potential patients choose your practice
  • Common blogging mistakes newbies make
  • Practical ways to position your blog to attract your ideal clients
  • How to choose whether to do a written, audio, or visual blog
  • Cate’s structured approach to blogging
  • Repurposing and re-syndication
  • Action steps you can take to start or improve your blogging

Download Cate’s 8 Steps to Creating a Great Blog Post

Find out more about Cate Scolnik:

http://catescolnik.com/

 

Social media can be confusing, frustrating and overwhelming.

It can take a lot of time and it can seem as though it’s not getting you anywhere.

Part of the problem comes down to expectations. Expecting fast results from social media is unrealistic unless you’re investing in paid adverts.

If you’re doing organic social media it’s a marathon, not a sprint. You can gain followers and increase engagement, but it takes time.

And a lot can go wrong if you don’t know what you’re doing.

So how do you understand how to do it right, when there are so many platforms and so much to understand?

That’s the challenge.

And then I realised that there’s one person who can’t be beaten when it comes to challenges. A person who can cut through the clutter and make the complex seem simple.

Someone who was given up at birth, dropped out of college and fired from the company he built. Someone who made a momentous comeback and changed how the world communicates.

That’s right, I’m talking about Steve Jobs. An inspirational visionary able to overcome almost any hurdle.

Who better to explain the complexities of social media, and inspire you to do it well?

Here’s what I think he’d have to say about social media.

The Steve Jobs Guide to Successful Social Media

1.  Know Your Ideal Client

steve-jobs-1

This is critical. Before you start doing any form of marketing you need to get really clear on who you’re trying to attract.

Don’t fall into the trap of thinking that your target audience is anyone with a pulse and a wallet. You need a specific audience for marketing to be effective.

Define your patient by using my Ideal Patient Avatar. If you have more than one ideal patient, that’s fine. Fill out one form for each ideal patient.

You’ll attract people who are outside your ideal but getting clear on the people you’re attracting helps you narrow down your messaging. You’ll see what I mean a little further on in this post.

2.  Narrow Your Focus

steve-jobs-2

Another trap people fall into is believing they need to be on Twitter, Facebook, Instagram, Snapchat and the hundred other platforms out there. No, you need to narrow your focus.

“Quality is more important than quantity. One home run is much better than two doubles.”~ Steve Jobs

Yes, some big brands are across a lot of these networks, but you don’t have to do that to have an effective social media strategy.

Start with one platform, such as Facebook, and get really good at it. Once you’ve nailed that platform you can consider adding another one.

It’s better to do one platform well, than doing several badly.

3.  Embrace Brand Consistency

steve-jobs-3

When someone comes to your website or social media page, they need to be sure that they’re in the right place. The internet is a big place and getting around it is kind of like beaming down in Star Trek.

The first thing anyone wants to do when they arrive is to establish where they are and if it’s where they want to be. So be consistent with your branding.

If you have a logo, make sure it’s prominent on your website and on each of your social media platforms. Try to keep to similar image themes, styles and colours.

One website I came across recently was largely black and red, with various photographs of their products. However, their Facebook page had a big promotional image in pink and blue and it really threw me.

This is something you want to try and avoid, as it’s confusing. When you confuse people they tend to click away.

4.  Commit and Persevere

steve-jobs-4

Along with consistent branding, you want to be consistent in your posting. This is hard when you’re time poor, as all business owners are, but it’s necessary.

Think of it like turning up to work. Even part time people turn up according to a schedule.

You need to know when to expect your staff at work, just like your audience needs to know when you’ll be on social media. It’s about reliability and dependability.

While it’s best practice to post every day (sometimes multiple times a day, depending on the platform) you can choose what works for you. Whatever you decide, be consistent.

If you’re going to post three times a week set the days and times that you’ll post, and keep to your routine.

5.  Give Them What They Want

steve-jobs-5

Here is one of the biggest mistakes small businesses make in social media. They think they can fill their feed with information on their products, services and specials.

What they don’t realise the fundamental flaw with this: No one is really interested in that. So what are they interested in?

Themselves. It’s all about them.

What you want to do with social media is to make your page the ‘go-to’ place for the people you want to attract. Be helpful, funny or entertaining to the audience you want to build.

If you’re looking to attract families to your practice , think about posting something on Friday morning about family activities to do at the weekend. If your target audience is middle managers and professionals, then a ‘TGIF’ type post would work on a Friday.

Remember, the best way to engage and grow your audience is to demonstrate that you understand them. Show them that you know their pain points, and give them examples of how you solve their problems.

Show Them How It’s Done

So now you know you have my Steve Jobs Guide to Successful Social Media, you’re armed and ready to take on the world, one platform at a time.

Start by reviewing your ideal patient avatar if you already have one, or completing one if you don’t. Then you can narrow your focus so you’re targeting the people you really want to attract.

Review your online presence for consistency. Are your social media platforms consistent with the branding of your website? Is it clear to people that the social media page is associated with your business?

Then set a schedule you can stick to you and start giving your audience valuable content.

Before long you’ll see more of your ideal clients in your practice.

So what’s stopping you? Say no to the hundreds of other ideas you have and focus on simple social media marketing.

You have the knowledge, the understanding and the ability. So I know you can show ’em how it’s done!

“Everything around you that you call life was made up by people that were no smarter than you.” ~ Steve Jobs

 

Howard Farran, DDS MBA is a noted international lecturer on faster, easier, more efficient dentistry. He has captivated audiences around the world with his innovative, informational and entertaining style. He is the author of the book Uncomplicate Business.

Dr Farran is the author of several dental practice management articles and multiple video series. His experience ranges from all aspects of practice management, including business planning, operations and finance, to e-commerce business and Internet marketing.

Dr Farran is the founder and publisher of Dentaltown Magazine, which is mailed to more than 120,000 dentists in 43 countries each month. Dr Farran is also the founder of Hygienetown.com, Orthotown.com and the flagship site, Dentaltown.com where more than 140,000 registered dental professionals share information with each other on a daily basis!

In this episode we chat about:

  • The three foundations of business: people, time and money
  • Nailing your existing business model
  • The pitfalls of scaling too early
  • What data points in your business you should be focusing on
  • Challenges facing the profession
  • Opportunities in the profession

Find out more about Howard Farran

On his website

Buy his book Uncomplicate Business

Listen to Jesse on Howard’s podcast here

Go on, admit it.

You’ve had staff perform poorly in the past. And you know that part of their poor performance is due to lack of training.

It’s OK. We’ve all done it.

We’ve all experienced the guilt that comes from knowing that we’re at least a little to blame for a staff member underperforming.

The trick is to learn from the situation. Learn and move on, to make sure it doesn’t happen again.

But how do you do that? How do you make sure your staff all receive effective training – and you’re not left wallowing in guilt?

I think the trick is to learn from the experts. Find a highly trained organisation, work out what they do, and then implement those techniques.

And that got me thinking. Who is more highly trained than a team of international spies who risk their lives every day for the good of their country?

A crack team of people who take on the toughest missions, and succeed.

So here’s what we can learn from about staff training from Mission Impossible.

1. Know Your Mission

The spies in Mission Impossible had a … well, a mission. They knew where they were going and what they wanted.

And that’s the first step in staff training. To know where your business is headed.

Where is your business going? What do you want to achieve? When do you want to achieve it?

Put together your business mission so you know exactly where you and your team are going.

The analogy in Jim Collins’ book Good To Great, talks about getting the right people on the bus. We’re going to use that analogy throughout this piece, and in this first step, you’re establishing where your bus is going.

mi-1

2. Organise Your Team

Once you know your mission, you need to put together the team that will help you reach your goals.

When you do this, it’s crucial that you ignore your current staff members. You need to create an organisation chart that will get you where you’re going, without considering who will undertake each role.

Putting together an organisation chart that is independent of your current team ensures you think solely about roles. This ensures you don’t get distracted by individual skills.

So create a role-related organisation chart.

Again, using our bus analogy, this step involves working out what sort of bus you need. How many people it needs to hold, whether it needs four wheel drive capacity – that sort of thing.

3. Define The Roles

Once you’ve got your organisation chart you can start defining roles more clearly. Put together clear job descriptions based on which tasks fit together naturally.

Again, try to suspend your knowledge of your current team. Instead, think about which tasks make sense for each role.

You’re looking at creating sensible role descriptions. Going back to our bus, this step involves working out what seats you need on the vehicle.

You need a driver, a navigator, a ticket collector … what else?

You’re also looking at what responsibilities fit best in which seat. It makes sense for the driver to be responsible for changing gears, rather than the navigator.

mi-22

 

4. Train For Anything

Now you’ve got your organisation chart and role responsibilities, you can start matching people to places. And you can review any skills gaps that exist between the individuals and their roles and responsibilities.

Staff training needs to be as structured and thoroughly executed in your dental practice, as it is for a group of elite spies. (Click to Tweet)

So you need to create a chart for each staff member, so you can record where they’re up to in their training. They don’t need to know everything at once, but both you and your staff need to know where they’re up to in their training.

If you don’t have a staff training chart, you can swipe the one in my workbook.

You need to make sure your staff are able to fulfil their roles, but you also need to go one step further.

You need to make sure you have fully trained understudies for each critical role. You can’t rely on having only one person capable of manning reception, for example.

So ensure you have understudies for all key roles, and that the understudies are trained and capable of performing the role.

5. Trust Your Team

OK, so there’s not a lot of trust in Mission Impossible. Anyone could be the mole, and no one trusts anyone else. But then they’re not really a team.

The spies in Mission Impossible are individuals who work for the same organisation. And that’s the key difference.

You can’t afford to be a bunch of individuals – particularly not distrustful ones. You need to trust and rely on each other.

If you can’t trust someone to perform their role or to step in as an understudy, then that’s a concern. A concern you can look to fix if you have a structured training program in place.

mi-3

Staff Training Is Mission Possible

Staff training is not Mission Impossible, even for busy dental practice owners.

Even the busiest business owners need to know where they’re going. And if you really want to meet your goals, you need to get organised.

So get out your map, and your bus, and start working out what roles you need in your business.

Then engage your staff. Get each of them to help you determine any skills gaps, and ask them to maintain a training chart.

You want a high performing team? It’s not going to happen by accident. It’s going to happen when you take action, plan and execute.

And here’s the great news. Your actions don’t have to be perfect.

You just need to take them.

And there’s no better time than today.