Blog - Page 42 of 55 - Dr Jesse Green

Recently I had the opportunity to travel across to Sir Richard Branson’s private island where I spent time with Richard Branson and thirty other global entrepreneurs who are doing amazing things. It was a humbling and exciting experience and I’m so thrilled to be sharing the key lessons from my time on Necker Island. Plus, I have a snippet of audio from Richard Branson himself.

In this episode I chat about:

Why you should put yourself (not your company) out of business as soon as possible
Why Richard Branson asks WHO not HOW (and why you should too)
How scaling is about building and leading a great team
Understanding the growth/control ratio
How to create a great business culture

For more information on creating a great business culture:

Visit drjessegreen.com/teamtraining

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Financial intelligence – what does that mean to you?

Do you know your finances intimately?

More importantly, would you like less financial stress?

Too often practice owners simply rely on what their accountant tells them and keep an eye on the bank balance. They don’t develop their own financial intelligence.

They evaluate the past by reviewing their finances at the end of the financial year. They reflect on what might have been.

And that’s fine, but it’s only part of the picture.

Because there are three key things they’re not doing. Here are the common financial mistakes business owners make with their finances.

Mistake #1: Nothing Is Measured

The reason nothing is measured usually falls down to one of two reasons:

1. Ignorance. That is simply because no one teaches dentists how to be business owners or educates them on finance.

2. Pain. Sometimes dentists find it too painful to look at their numbers, particularly if their business is not performing as they had hoped.

Mistake #2: Not Following Figures Throughout The Year

Many dental practice owners only look at their financial accounts at the end of the year, and by then it’s too late to make changes.

Mistake #3: Not Knowing How Or What To Measure

In some cases, they measure the wrong components because they just don’t know what drives their practice.

Business owners who are making these mistakes are not really mastering their cash flow. They’re not making intelligent decisions or establishing a financial rhythm.

You see, a true business owner is proactive in their approach. (Click to Tweet) They have a process for gathering the relevant data, analysing it, planning, forecasting the year ahead and tracking their progress

In short, they set plans in place to improve themselves or their performance for the following year.

So how exactly do you do that?

Well, there are five key steps to becoming financially intelligent.

1. Set A Goal

All dental practice owners who successfully scale their businesses first set a goal. This goal will be based on your five-year, three-year and 12-month targets.

The categories of these goals typically revolve around revenue, ideal lifestyle numbers and time-based at work.

2. Create A Financial Forecast

A financial forecast, or plan, acts as the roadmap from where you are now to where you want to be.

On that journey, it’s important to understand what milestones you need to meet, so you know when you’re on course or if you’ve become lost.

3. Determine What To Measure And When

For each practice, there will be a set of key drivers that dictate performance. Look at what you need to measure and what metrics you need to track on a daily, weekly, monthly, quarterly and annual basis.

Do this to establish your financial rhythm and embed this into the culture of your practice.

4. Maximise Revenue

There are only three ways to maximise revenue for your practice:

a. See more patients

b. Increase the average amount each patient spends

c. Increase the frequency of transactions

5. Maximise Your Cash Flow

There are six steps when it comes to maximising your cash flow. They are:

a. Maximise your revenue (as above).

b. Decrease the cost of goods sold.

c. Decrease operating expenses.

d. Get in any monies owed quickly.

e. Push out your payables as far as possible.

f. Reduce your inventory or work-in-progress costs. If work is underway, make sure it’s completed promptly, and the money is collected.

Invest Your Time Wisely

By taking the time to develop your financial intelligence, you will begin to know your business intimately – inside and out.

You will understand what’s happening on any given day and make great decisions based on real-time data.

You’ll be able to change your course appropriately and quickly in response to certain activities that aren’t working.

When you know your numbers, you know your business is on a path of stability and continued growth. (Click to Tweet)

This post is based on an extract from How To Build A High Performance Dental Practice by Dr Jesse Green. Download your free copy of the full report here.

Reese Harper is the founder of Dentist Advisors and host of the Dentist Money Show. Dentist Advisors helps dentists make smart decisions with their money and achieve financial independence.

Dentists have unique financial planning needs, like dealing with real estate and practice financing, student loans, income tax budgeting, overhead and saving for retirement. Their personal and practice finances are closely related.For over a decade, Reese has consulted with dentists to help them reach their personal and business financial goals using a scientific, data-driven decision making process he developed.

Reese takes care of dentists’ finances so they can focus on growing collections, improving profitability and enhancing their team.

In this episode, Reese and I talk about:

The most common mistake dentists make when investing
The four buckets you need to be consciously dividing your income into
Good rules of thumb for looking at your financial health
The value of systemising your allocation of money
What cognitive biases stop you from always making the best financial decision
How your investment DNA guides your decisions
Why doing everything yourself often stifles wealth creation

For more information about Reese Harper:

dentistadvisors.com

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What do you want from your marketing?

Let me guess.

You want to generate leads that you can turn into dental patients who will shout your praises from the rooftops. They’ll then become an army of people marketing your business for free.

Unfortunately, I see many dentists investing a great deal of time and money in marketing that doesn’t pay off.

Why is that?

Mostly because they’re committing one of the 7 deadly sins of marketing. Simple errors that completely obliterate their efforts.

Causing their marketing money to go up in smoke.

These errors are easily avoided and can mean the difference between wasting your time and money and creating a steady stream of patients who’ll fill your book.

Let’s look at them so you can be sure you don’t make the same mistake.

1. Content That Puts People To Sleep

Marketing can’t afford to be boring – it has to be interesting, entertaining or engaging. (Click to Tweet)

Think about it. What blog posts or articles do you read to the very end?

What content do you feel driven to share on social media?

What adverts do you actually find engaging?

Most of us are engaged by content that makes us feel something. It might make us happy, or worried, or amazed – whatever it is it makes us feel something.

Work out what you want your audience to feel and create content to elicit that response.

2. Interest So Low It’s Subterranean

If you’re not interested in marketing, it will show.

It’s like anything else in life. If you do something that you’re not interested in, you’ll do it poorly.

Start a fitness program that doesn’t interest you and you’re likely to fail. Give up smoking because you’re badgered into it, and you’ll cave at the first hurdle.

You have to be interested in marketing to do it well so find a way of piquing your curiosity.

Remember that marketing is about connecting with people, and you’re in dentistry because you care about people. If you can find ways to demonstrate that caring through your marketing activities, you’re half way there.

3. Strategy That’s Sketchy At Best

Marketing – like most things in business – needs a strategy. You can’t just throw stuff out there and see what sticks.

Taken to an extreme, that could result in doing one newspaper advert, one radio advert, one post on Facebook and one tweet. No one in their right mind would do that and expect an upswing in business.

You need to develop a strategy, execute it for a reasonable period and then assess it. From there you can keep what works and tweak or replace what doesn’t.

A high performing dental practice needs systems and strategies for almost every aspect of its’ business. Marketing is no different.

So create a marketing strategy that’s manageable and affordable. Then start executing, reviewing and refining.

4. Research That’s Almost Non-Existent

Why do you need to do research?

Because you need information to identify and define marketing opportunities and problems. You need to evaluate marketing actions, monitor performance and improve your understanding of the process.

Simply put, marketing research links you and your audience. It gives you a much greater likelihood of a good return on investment – whether you’re investing time or money, or both.

Research helps you understand your target market and means you’re more likely to reach them with your efforts. It also gives you information on what your competitors are doing, so you can stand out from them.

5. Misunderstanding Your Target Market

You have to know and understand your market or you’re wasting your time.

Thinking you can appeal to everyone means you’ll appeal to no one. Smart marketing means defining your audience and marketing accordingly.

This ties in heavily with research because you need to be consistent with your branding and messaging.

What’s the demography of the surrounding areas? How can you make your practice more appealing to those people?

If you’re in an area with a large number of families you’ll want your practice to appeal to families and children. And your marketing should target that group.

But if you’re in an area that’s full of professional singles or DINKs (double income, no kids) then your branding and marketing are going to be very different.

6. Actions That Are Inconsistent

Even if you have a marketing strategy, you need to execute it consistently in order to have a positive impact.

Your marketing strategy might include five Facebook posts a week. But if you jam all five onto your page on Friday – because you forgot to do it earlier – that’s a problem.

Being consistent in marketing does a number of things. It gives your potential patients regular exposure to you and your brand, which results in effective frequency.

(Effective frequency is the number of times a person must be exposed to a message before they take action.)

But consistent marketing also demonstrates that you’re reliable and dependable.

Why is that important?

Because people extrapolate. If you’re consistent and reliable in your marketing, then they’ll assume you’re a reliable and dependable dentist. (Click to Tweet)

7. Hoping The Next Idea Works

A lot of people pin their hopes on the next big thing. They invest time and energy looking for silver bullets or magic pills.

There’s just one thing they don’t understand: There’s no such thing as a magic bullet in business.

A successful business involves hard work, consistent execution, and smart strategies.

Hoping for a magic bullet is like hoping a gym membership will make you fit. Buying the gym membership doesn’t make you fit – doing the exercise makes you fit.

It’s sad but true. You have to do your push ups yourself.

So stop hoping and start planning, executing and following through.

hope is not marketing

Avoid the Deadly Sins of Marketing

Avoid the 7 Deadly Sins of Marketing, and you’ll boost the return on your marketing investments.

It’s fairly simple. Just do a little research and get a good grip on your target marketing.

Put together a marketing strategy and execute it consistently.

Create engaging content and ensure you’re actually interested in marketing.

Do this, and you’ll be creating new connections with people – and that’s what marketing is all about.

Christo Hall is a marketing strategist who assists business owners to increase their sales and grow their business while enjoying the process.

He often speaks at business events and has developed a reputation for his online marketing results. He is very passionate and gets very excited about online marketing (when it’s working for you, it’s super cool).

Basic Bananas (his business) is known for its very honest and no garbage approach, they have a lot of fun, but take some things very seriously, like client results.

In this episode we chat about:

How to get seen by the media
Successful marketing campaign planning
How to structure your product pyramid
Common marketing misconceptions (and how to avoid them)
Using automation and structure for easier marketing
Understanding your audience
And much more!

Find out more about Christo Hall and Basic Bananas:

www.basicbananas.com

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It’s the stuff of nightmares, isn’t it?

An empty appointment book, I mean. Or one with gaps.

You can lie awake at night worrying about it. Wondering how you’re going to pay the bills next month.

Wondering how other practice owners seem to have a steady flow of patients.

Wondering if it’s all worth it.

You also wonder what to do about it. Maybe you should invest in a social media campaign. Or maybe you should undertake some other form of advertising.

But it’s all so expensive. And such a risk.

You’ve heard you “need to spend money to make money” but that’s scary when you’re not making ends meet.

The good news is that there are things you can do to solve the problem. Actions that you and your team can take to get your appointment book filled, without spending a cent on advertising.

These things aren’t complicated. They’re simple, and you can start implementing them today.

You just need to do a little reading and implement some processes.

You can do that, can’t you?

Right, let’s fill your appointment book and get your business soaring.

Convert Price Shoppers

All practices get calls from price shoppers. You know the drill, “How much do you charge for a crown?” All too often we treat these callers as though they’re annoying, but they’re a golden opportunity to gain a new patient.

You see, these people are actually looking to buy. All you have to do is give them the right information.

This doesn’t mean you need to undercut the quotes they’ve already received, or promise them cheaper rates than any other dentist in town. It means you need to build rapport and give the caller the information they need to make an informed decision.

How do you do that? Simple. Just follow the scripts we’ve put together in the blog post on How to Convert Price Shoppers Into Loyal Patients.

Stop Cancellations

Cancellations are frustrating and costly, but the good news is that they’re also avoidable. In fact, cancellations are usually the fault of the practice, not the patient.

There are two main ways to prevent cancellations. You need to build value, so your patients prioritise your services, and you need to gain appointment commitment.

When your patients value and prioritise your services, they’re more likely to keep their appointments. And when your patient commits to attending their next appointment, they’re likely to keep that promise.

This sounds simple, but when you stop and think about exactly how to build value for your patients, and how to get them to commit to their appointments, it’s hard. So we’ve made life easier by putting together a guide on How to Get Rid of Cancellations Once and For All.

It contains scripts and processes you can implement immediately.

Mine Your Database

Most dentists have a database of patients. The problem is that a large proportion of those patients aren’t active.

They’re people who’ve been in a few times and intended to return but didn’t. That’s normal.

But that doesn’t have to be the end of the story. All those inactive people in your database could become active patients.

That’s right. Loyal patients who fill your appointment book, and you don’t have to advertise to bring them back.

You don’t even have to be pushy or try any sleazy sales techniques. All you have to do is check they’re OK and offer to take care of their health.

You could say something like:

“Good morning Mr Smith, this is Carrie calling from Bespoke Dental Practice, Dr Green’s surgery. Dr Green has asked me to give you a call as we have been reviewing your file this morning. At your last appointment, Dr Green diagnosed a crown for a tooth in your lower left quadrant as the tooth was cracked. He is concerned that this is a severe fracture and left untreated may result in a root canal, which is a costly procedure. So he asked me to get in touch with you to schedule an appointment. We have an appointment available at 9.30am this Wednesday or Thursday at 2 pm. Which one of those suits you best?”

The key to getting this to work is to have a clear reactivation process (or steal ours) and to start with the people who’ve become inactive most recently.

Most business owners start with the patients who became inactive first – or those they haven’t seen for the longest time. But you’ll get a greater success rate if you start with the patients who visited you most recently.

Set Individual Recalls

Recall periods don’t have to be generic. You don’t need to stick to a general 12-month or 6-month schedule. Instead, set recall periods specific to each patient.

And remember that the purpose of an appointment is to make another appointment. Before patients leave the practice, they should have their next appointment booked.

Here’s an example of how you might do that.

Receptionist: “OK, James can we book your next appointment in November?”

Patient: “I’m not sure what I’ll be doing then.”

Receptionist: “That’s OK, let’s book the appointment now so you are in the book and you can let us know when it’s closer to the time if we need to move the appointment. This way you can choose a day and time that works for you. Which day is better for you?”

Patient: “Wednesdays.”

Receptionist: “And do you prefer mornings or afternoons?

Patient: “Afternoons.”

Receptionist: “Great. We can do 3 pm or 4.30 pm on Wednesday 29 November.”

Patient: “4.30 pm.”

Receptionist: “Thanks, James, we’ve got you book in at 4.30pm on Wednesday 29 November.”

Get More Favourites

Go on, admit it. You have favourite patients.

Ones that arrive on time accept treatment and pay their bills. On top of that, you probably like them as a person, and they’re likely to share similar values to you.

And the great thing is that you can get more of those sorts of patients quickly and easily. All you have to do is ask.

Simple but often scary. Lots of people have trouble asking for a referral. That’s why I teach my clients to use a “Care to Share” card.

You can find the details of the card, and the process for introducing it to your patients, in the Minimalist Guide to Gaining Ideal Patients.

Fill Your Appointment Book Without Spending a Cent

Now you have the low-down it’s over to you. You’ve got the scripts, the processes and all the knowledge you need to pull this together.

You can do this.

You can fill your appointment book without spending a cent by mining your database, converting price shoppers and preventing cancellations. You can set individual recalls and use ‘Care to Share’ cards to ask for referrals from your favourite patients.

It’s not rocket science. It’s certainly not as hard as becoming a dentist.

All you need to do is take action.

Pull your team together and get them onboard. Make it fun. Challenge each other.

Before you know it your business will be soaring and your sleepless nights will be behind you. Instead, your days will be filled with patients who wouldn’t dream of going anywhere else.

Raised in difficult circumstances, Dean Hawkins was a single-minded kid who learnt how to survive in a tough environment and how to be resilient. He became a decorated Fire Officer with over 30 years in emergency response and management, from the Fire Department to running a successful risk and emergency advisory and training business.

In this episode, we chat about:

The power of knowing yourself
Why you should wear your trade (not just speak it)
Why practice is key to leadership confidence
Dean’s 4 pathways to self-improvement (and how you can use them in your business)
Your business WHY and its role in marketing
Why you should be embracing helpful marketing in your business today
How to prepare for a major crisis like a firefighter

Find out more about Dean Hawkins

https://www.deanhawkins.com.au/

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What’s the secret?

The secret to running a successful business that is. Rather than having that successful business run you.

Because some people seem to thrive on the success of their businesses. But others seem weighed down by the responsibilities and demands that come with business success.

At dental school, we learn how to be a great dentist, but we are not taught how to run a great business.

After graduation, many dentists figure out the intricacies and the basics of practice management, however, very few master leadership.

There’s a common misconception that leaders are somehow born rather than made. But leadership is just like any other skill and, with time, patience and practice, it can be mastered.

And here’s what leadership has to do with business success.

If you want your practice to reach its maximum potential, you must be willing to develop leadership skills. As your practice grows and you seek to increase the level of scalability, leadership becomes the key.

If you choose not to pursue the path of leadership you will be stuck in the typical owner-operator practice that’s so commonplace in the market today.

When that happens, you’ll be the most highly paid hamster on the wheel, pedalling harder and harder for those ever-diminishing returns.

Here’s how I coach my clients to become better leaders, so they thrive on success.

6 Ways To Become A Better Leader

1. Know The Difference Between Leadership and Management

The main difference between leaders and managers is that a leader’s job is to inspire and motivate. People follow and look up to them and see their vision.

Managers, on the other hand, plan and direct tasks. A successful practice owner needs to be a strong leader and manager to get their team on board. They create the vision to get the work done.

Once you know the difference between leadership and management, you’ll start learning when to use each modality. And you’ll need to switch between the two to get the best results.

2. Have A Clear Vision For Your Team

If the leader does not have a clear vision for the business, how can the team be excited and involved in the process of developing the business?

Without a clear destination to focus on, small irritations become major headaches and teams can become distracted and disheartened. So be sure to create a vision for your business, and articulate it to your team. Get them excited!

Set milestones and be sure to keep the vision clear and in front of them at all times. During moments of difficulty, it will be the vision that supports the team through.

3. Develop Excellent Communication Skills

The leader needs to be an excellent communicator, but many tend to operate in isolation. They close themselves off in a bubble and leave the team to fend for themselves.

The solution is to talk to your team. Even if it’s about things that seem incidental. I’m a big believer in incidental conversations leading to big things.

Besides, the more you communicate, the better you’ll get.

A team that communicates well performs well. And leaders who communicate well with their teams can inspire them to higher levels of performance.

Communication skills can be learnt, so there’s no excuse not to learn how to improve. Strong communication skills will help your business soar! (Click to Tweet)

4. Know What To Delegate

Ultimately, when a business owner is not delegating effectively they are tied to mundane, low-value tasks, which is not a good use of their time. This ensures the business will fail to fulfil its’ potential.

While you may be the most capable person to handle a particular task in a given scenario, it doesn’t necessarily mean you should be the one executing it. Steve Jobs didn’t build his Apple products, he envisioned them and delegated the creation to others.

Follow his lead, create an elite team and delegate effectively. Effective delegation ensures each task is handled by the most appropriate person, so each team member is making the best use of their time.

This will improve productivity and profitability, but also ensure they are fulfilled and stimulated. So brush up on your delegation skills to be sure you’re getting the most out of your team.

5. Develop Other Leaders

Often teams are excited to travel with their leader, yet if there are no clear expectations, they can quickly become disengaged. Teams like to know what is expected of them and when they’re hitting their targets because it gives them something to aim for.

Without clear expectations, it is very hard to ensure targets are being met and for appropriate action to be taken if they are not.

Create an environment where the team can grow and actively develop other leaders in the business.

Rather than driving the team to perform, coach them. Facilitate their performance, rather than demanding it.

6. Set Clear Expectations

Employees can sometimes be treated as an asset where the maximum return is achieved on the salary dollar. When you drive and work your employees you might get their time and energy, but not their heart and soul – and that’s what makes all the difference.

Remember that your team consists of individuals. They have thoughts and aspirations and dreams. If you can work out how to support each other, you’ll build loyalty, and you’ll find your team will go out of their way to help you reach your goals.

This means each team member is clear about what their job entails and the metrics to determine success.

When you set actions, outcomes and review times with individual members of your team, they know what’s expected of them. You can jointly agree on the Key Performance Indicators and review times, so your staff members strive to meet – or exceed – your expectations.

Look Into The Future

Imagine leading a team that is self-driven, self-regulated and self-starting. Imagine you’re able to operate your business without having to be on-site every moment of the day.

Imagine creating a business where you could come and go, and know it’s in excellent hands. A business that remains ever-profitable and productive.

You can have this business.

The key is coupling effective leadership with a winning team; neither can exist without the other.

A winning team must include an effective leader.

Take the time to develop your leadership skills. This is the first – and most crucial – step in building your scaled business.

A business that creates time and financial freedom. Start striving for freedom today.

This post is based on an extract from How To Build A High Performance Dental Practice by Dr Jesse Green. Download your free copy of the full report here.

Dr Lincoln Harris has been completely focused on excellence and quality from the beginning of his career as a dentist. He established the first private dental practice in Bargara – Harris Dental Boutique in 2000. Since graduation, he has trained extensively in Aesthetic Implant Techniques and Full Mouth Rehabilitation to attain immense skill and knowledge.

With his vast dental knowledge, Dr Harris coaches and trains dentists from all over the world on complex aesthetic dentistry, surgical techniques and business management. Dr Harris has also lectured in multiple cities throughout Australia, North America, Asia, Singapore, United Kingdom and Europe.

In this episode we chat about:

Common pitfalls dentists make early career (and how to avoid them)
Why we need to be aware of how learning new things is a grieving process
The importance of making conscious career choices
Upcoming trends in dental technology to be aware of
Tips on starting a successful practice
Secrets for a long and happy career in dentistry
Why dentistry is a fear-based profession (and how to embrace that)

Find out more about Lincoln Harris

Restoring Excellence

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Enticing isn’t it?

To think there is a magic bullet out there. Something quick and simple that you can implement.

Something that doesn’t require a lot of time or effort, and will make your business soar.

Some magic secret that only a few people know.

And there are plenty of people out there selling magic bullets. The only problem is that if you buy one, they don’t work for you.

So you wonder if you’re doing something wrong. If the magic has rubbed off.

Or maybe that bullet is just for other people. So you go looking for another one.

And another one.

Well here’s the thing that no one will tell you. It’s not you.

The truth about magic bullets in business is that they don’t work. They don’t work for you because they don’t work for anyone.

Their magic is that they disappear as soon as you buy them.

Some of them will give a very short term gain, which makes them seem like they’re “the answer”.

But they don’t last because, just like real magic, they’re slight of hand.

A conjurer’s trick designed to entice you. To lure you in.

They sound good and they look good, but they’re just like fairy floss that melts in your mouth.

They’re not substantial and they won’t stand the test of time.

But it’s not all bad news. Because there are some things you can do that will have an almost magical effect on your practice.

They’re not as enticing as a quick fix because they take time and energy.

They’re not as fast as a bullet, but they can make your practice soar.

They ‘re not a secret that few people know, but they are things that few people do.

Some of them are simple, but not easy.

Here are six key factors that can have a magical effect on your dental practice.

1. Being Outstanding

What’s an outstanding business? One that positions itself as the expert in their field.

One who goes out of their way to prioritise their customers.

One who never stops at ‘good enough’, but always strives to do better.

Being an outstanding business means demonstrating how much you care about your patients. That’s every single patient. Every single time.

You map out all the touch points of your practice – all the contact that anyone has with it – and ensure they are all top quality, or state of the art.

You strive to give your patients a fabulous experience when they call you, when they visit you, or when they come across you on the web or in any other medium.

Yes, it takes time and effort, but the rewards are worth it because you build an exceptional reputation and a reputation of being exceptional.

2. Standing Out

Standing out is different from being outstanding.

A business that stands out is different. It’s not ‘just another dental business’ any more than Apple is just another computer company.

It’s a business that stands for something. That has a personality and a set of values.

Yes, you can stand out for having exceptional service, but you need to give it your own unique twist.

Your website should stand out as being different from other dental websites. Your corporate culture should be unique.

Think about Ben and Jerry’s. In a world of ice cream, what other company has such unique flavours? Coach Potato is a sweet ice cream that has “chocolatey covered potato chip clusters” in it. Chubby Hubby has “peanutty fudge-covered pretzels”.

Now I’m not saying I’m a huge fan of Ben and Jerry’s, or that you need to do something so very different from your competitors. But you need to stand for something. You need to be yourself.

be-remarkable

3. Caring For Customers

Having excellent customer care has to come from a place of authenticity. You have to truly care about each and every person.

As Dentists we do care – it’s generally what got us into this industry. But we don’t always do a great job of demonstrating it.

Having great customer care is closely tied to being outstanding, but not on such a grand scale.

You can demonstrate great customer care in some very simple ways. Call you patients by their name, focus your attention on them, and agree to their requests whenever possible.

Treat your patients as the individuals they are, and they’ll love you for it.

4. Building Loyalty

Patient loyalty is key to patient retention.

And you know that retaining patients is easier and less costly than finding new ones. Not only that, but loyal patients are less likely to cancel, and far more likely to accept the treatment plans you suggest.

So you want loyalty, but how do you build it?

Well, you create loyalty by creating value. When your patients value your services, their loyalty increases.

And you create value by reminding your patients what services they’re receiving, and how you’re helping them, at every opportunity.

This can be done naturally and easily. If you need a refresher, pop over and read all about The Secret to Patient Loyalty. The post contains sample scripts that you can adopt and tailor to your own unique style.

5. Building An Elite Team

Building an elite team is critical to business success. An elite team helps you retain patients by building patient loyalty.

They help you get more done in less time. They help skyrocket your revenue.

To get this really right requires a number of steps, including:

Recruiting the right people
Onboarding new staff effectively
Training each team member
Scoping, or having a clear definition of each person’s role within your practice
Reviewing the performance of each person in the team on a regular basis

Once you build an elite team, you’ll enjoy high staff morale, low staff turnover, and increased patient loyalty.
Life will generally become a lot easier because you’ll be able to delegate effectively and streamline the processes within your practice.

6. Having Strong Leadership

Having an elite team helps create a successful practice, but your team won’t remain elite for long without a strong and dependable leader.

This doesn’t mean you need to micromanage or control people. Strong leaders are confident. They have a clear vision and they communicate it clearly.

Strong leaders work to constantly improve themselves. They lead by example, generate enthusiasm and empower their people.

Strong leaders are authentic and focus on the situation or issue, rather than the person. They are people that the team can look up to, and aspire to be like.

As a leader, the more you thrive, the more your business thrives.

The Real Magic Bullets In Business

Wouldn’t it be great if you could magically transform your practice into the one you dream of?

A successful, thriving business with an elite team.

A business that’s as low maintenance as you want, and one you’re fully in control of.

Well here’s a secret you might not know.

Your practice can magically transform into whatever you imagine.

But it’s down to you.

You’re the leader who can influence and empower your team. You get to choose how you stand out from the competition.

You get to foster patient loyalty and care.

It doesn’t take a magic bullet, it just takes a little time and effort. So it just comes down to one question.

Are you willing to put in the work?