How Little Things Make A Big Difference in Marketing

So what is your marketing budget? How much are you willing to invest in promoting your practice? Are marketing gurus hunting you down on social media, via emails and personal phone calls? Are they promising to take your marketing and your business to another level by offering ‘fool proof’ marketing strategies that your competitors aren’t even aware of? Can you …

166. How Little Tweaks Can Skyrocket Your Current Marketing Activities

Leadership Roles- Are you the Master or The Servant?

“Liberate yourself from the need to be right.”     Seth Godin This quote by Seth Godin really resonates with me; because it is everything that is wrong with the role of leadership today. We are so consumed by the idea of being in power and leading a bunch of people that our need to be right precedents business interests and …

165. How to Lead Not Manage Your Practice Team

How to run high performance meetings!

So how many of you have slept through meetings at work? I can imagine almost all of you sheepishly nodding your heads. We’ve all been there. Meetings can be dull and unproductive. Because of this bad reputation, most small businesses avoid meetings because they’d rather do something more ‘productive’ with their time. Meetings are important alright; you definitely need to …

164. How to Run Meaningful Meetings

Behaviour Change and Its Impact on Your Practice

What is behaviour change and why is it so important for you to know about it? How many dentists do you know who pay very close attention to how they make their patients’ feel? Many dentists say …my job is to fix their dental problems, not do an analysis of how I make them feel before, during and after the …

163. Why Lovers and Haters are Marketing Gold

15 Golden Rules of (Patient) Love: How to Offer Five Star Patient Support Every Time

Patient is king. He is always right. He knows best. A happy patient is a flourishing practice. As business owners, we hear this all the time.  These statements are considered a given for the success of any practice or business in any field; yet they are seldom applied with purpose and can be frequently forgotten. As a result, not only …

162. How to Have an Amazing Patient Experience